KazCM

KazCM

CONTENT BRINGS
PEOPLE TOGETHER

we make: content creation easy

for: entrepreneurs looking to make a difference 
 
what: content that you will be proud to share and happy to have
(audio, text, image & video)
 
why: we know through first-hand experience
how content brings people together—
and we love helping it happen!
 

CONTENT MATTERZ BLOG

The Movie Theater Experience | a KazCM Blog Post

The Movie Theater Experience

I hadn’t been to a theater in more than two years, not since COVID, but with Spiderman and The Batman both out now, it was game on! Spiderman was first. I’m a little tired of the Spiderman movies, but two of my superhero-loving kids were all about it, so I was too! We were all

Why Content Matters | Your Content Will Remain When You Die

Why Content Matters | Your Content Will Remain When You Die

This Why Content Matters piece is a content gift from our guest, Charlie Westerman Everyone dies We are all going to die one day. It’s a thought that not many people enjoy. However, it is an important fact of life. When we die, what will remain? Most people would answer memories. People will remember our

Charlotte Startup Uses Branding and Content FTW | KazCM podcast

Charlotte Startup Uses Branding and Content FTW

This Charlotte startup company focused on branding and content FTW.  Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of that success. That included appearing on podcasts, creating

Why This Charlotte Business Leader Creates Content | KazCM

Why This Charlotte Business Leader Creates Content

This Charlotte business leader creates content for a greater purpose. In this Content Matterz podcast episode, Eric Kasimov talks with Tony Tennaro, Principal Chair of C12 Greater Charlotte. The concept of creating content didn’t happen overnight for this Charlotte business owner. As Tony said: “When the idea of a website with my name on it

Making Connections Through Content | KazCM

Making Connections Through Content

Make a connection through content or do the opposite. It works either way. In this Content Matterz podcast episode, Eric Kasimov talks with Shondell Varcianna, Founder of Varci Media. What if your content is the way you differentiate yourself? Yeah, someone may not like it–they may not even like you. What a time-saver that could

Sharing Stories Through Podcasts | KazCM Content Production

Sharing Stories Through Podcasts

Share a story on a podcast. What happens next is fascinating. In this Content Matterz podcast episode, Eric Kasimov talks with Mort Fertel, the CEO of SudShare.  SudShare helps is a marketplace for laundry. Both for the user and the Sudster. But they are not just a laundry company. They are a tech company. And

Podcast Interviews Are More Personal Than Presentations

Podcast Interviews Are More Personal Than Company Presentations

It’s simple. Podcast interviews are more personal than company presentations. In this Content Matterz podcast episode, Eric Kasimov talks with Jereon Corthout. Jeroen is the co-founder of Salesflare. We get into the essence of why Jeroen appears on podcasts, why he hosts his own podcast, and how podcasts are more personal than company presentations. There’s

Content as a Sales Tool | KazCM

Content as a Sales Tool

In this Content Matterz podcast episode, Eric Kasimov talks with Diane Tarshis, Founder of the Startup Distillery. Diane talks about how outsourcing sales is the one thing she hasn’t seen that can be outsourced. However, as we talk about in this episode, your content is a sales tool. So the way to outsource sales is

Necessity of Editors | KazCM | Marketing Company in Charlotte

The Necessity of Editors

This “necessity of editors” piece came to be after much back and forth with my own editor, Caroline Ailanthus. When I first started having my articles edited, I was deeply offended. I felt like I was back in school, just as defensive as teenage-me often was. And then I saw it—editors are a necessity! I

Writers Need Trust | Content Matterz blog

Why Writers Need Trust

A while back, I wrote an article on why writers need editors. I stand by what I said, but it occurs to me that some of you won’t believe me. You’re saying “my writing is just fine. You just don’t get it.” I know. I thought the same thing about my writing, once. I knew I

You Can’t Always Close the Loop on Content ROI | KazCM Podcast

You Can’t Always Close the Loop on Content ROI

In this Content Matterz podcast episode, Eric Kasimov talks with GreenPal Co-Founder and CEO Bryan Clayton about how you can’t always close the loop on ROI when it comes to marketing. Eric asks Bryan this hard-hitting question of “why are you appearing on podcasts?” As Bryan Clayton states, 99% of the time he is doing

KazCM blog | Writers Need Editors

Why Writers Need Editors

If you are a writer, you need an editor. You might be saying “but my document is fine. It says what I want to say. I don’t need or want to change it.” You might be saying “but I AM an editor. If I can edit other people’s work, why do I need to hire

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