CONTENT COMPOUNDS.
ASSETS LAST.
We help leaders use media that actually works.
Sometimes that’s a podcast. Sometimes it’s giving your team a voice. Sometimes it’s knowing what not to do.
The point: turn conversations into lasting assets that build trust, attract talent, and grow your business.
CONTENT MATTERZ | PODCAST & BLOG
The Real Value of Podcasting in 2026
Most businesses still judge podcasts by the wrong scoreboard. They ask how many downloads a show gets, how many subscribers it has, or how much sponsorship revenue it can generate. Those numbers matter, especially for shows trying to become large media businesses. But for most companies, founders, advisors, consultants, and
One Post Is Content. A Body of Work Is Authority.
Most people publish a good article and then move on. New post, new topic, new day. The piece sits there by itself, doing maybe a tenth of the work it could do. It ranks for a week, gets a few shares, and then it’s gone — buried under the next
How Micro-Influencers Are Changing Sports Marketing
NIL is no longer just a college sports headline. It is becoming a real-world lesson in sales, marketing, outreach, personal brand, and entrepreneurship. Brent Wall sees that shift up close through Student Athlete Score, a platform built to help athletes, universities, and brands better understand the value of athlete attention.
Why Real Conversations Still Matter in the Age of AI
Podcasts, LinkedIn, newsletters, panels, and AI are changing how ideas spread. Onsides founder, Dave Yoo, has spent more than 20 years in the Bay Area startup world, and he sees media differently now. It is not just about promoting a company. It is about creating enough real content that people,
Ambient Influence: Why the Right People Are Paying Attention (Even When You Think They’re Not)
Understanding why your content is working even when the metrics say it isn’t. You publish a podcast episode. It gets 47 downloads. You write a LinkedIn post. It gets 12 likes. You launch a newsletter. Open rates hover at 9%. The numbers feel small. So you start questioning the whole
Podcast Statistics 2025-2026: Why Business Leaders Should Pay Attention (But Not for the Reasons You Think)
TL;DR Podcasting is no longer experimental—it’s infrastructure. For business leaders, the real return doesn’t come from downloads or ad revenue. It comes from strategic conversations that drive deal flow, recruiting, authority, and long-term visibility. The data is clear: B2B podcasts convert guests into pipeline, shorten sales cycles, strengthen hiring, and
AI and the Future of Podcast Conversations
In this conversation with David Selinger, CEO and Co-founder of Deep Sentinel, we explore how podcasting opens up something data alone can’t — human depth. Selly talks about why he appears on podcasts regularly (roughly one a week), how it builds trust, and why it’s often the best way for
The Dreaded Em-Dash
It has come to my attention that many people now believe the use of the em-dash (this—is an em-dash) is a clear sign that something was written by AI. It’s to the point that authors are actually having their work rejected or disparaged because of the use of em-dashes. And
The Real ROI of Podcasting
In this conversation with legendary New York City real estate broker Bob Knakal, we dive into the misunderstood value of podcasting as a business tool. Bob challenges the conventional definition of ROI—reframing it as Return on Involvement. With decades of experience and over 100 podcast appearances, he explains why visibility isn’t
AI Didn’t Kill Search. SportsEpreneur Proves It.
In June and July, it felt like search was on life support. On SportsEpreneur, our traffic dipped about 30%—and others we spoke with reported drops as high as 70%. At first glance, it looked like AI was eating search alive. But then we dug deeper. Google Search Console still showed
Um, Is This Supposed to Have a Plot?
Hi, it’s me, Eric’s editor, here to share some more insights on the craft of writing and editing. The title of this post, for example, is a real editor’s question—except I didn’t ask it. It’s something my editor asked me about an early draft of one of my books. Just
Don’t Skip the Good Part
I read something the other day that struck me immediately as exactly right, even though I hadn’t thought of it that way before. AI is being offered as a service to save the wrong kind of labor. Not entirely, of course. There are AI tools being developed that can be