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CONTENT MATTERZ BLOG

The Movie Theater Experience
I hadn’t been to a theater in more than two years, not since COVID, but with Spiderman and The Batman both out now, it was game on! Spiderman was first. I’m a little tired of the Spiderman movies, but two of my superhero-loving kids were all about it, so I was too! We were all

Why Content Matters | Your Content Will Remain When You Die
This Why Content Matters piece is a content gift from our guest, Charlie Westerman Everyone dies We are all going to die one day. It’s a thought that not many people enjoy. However, it is an important fact of life. When we die, what will remain? Most people would answer memories. People will remember our

Charlotte Startup Uses Branding and Content FTW
This Charlotte startup company focused on branding and content FTW. Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of that success. That included appearing on podcasts, creating

Why This Charlotte Business Leader Creates Content
This Charlotte business leader creates content for a greater purpose. In this Content Matterz podcast episode, Eric Kasimov talks with Tony Tennaro, Principal Chair of C12 Greater Charlotte. The concept of creating content didn’t happen overnight for this Charlotte business owner. As Tony said: “When the idea of a website with my name on it

Making Connections Through Content
Make a connection through content or do the opposite. It works either way. In this Content Matterz podcast episode, Eric Kasimov talks with Shondell Varcianna, Founder of Varci Media. What if your content is the way you differentiate yourself? Yeah, someone may not like it–they may not even like you. What a time-saver that could

Sharing Stories Through Podcasts
Share a story on a podcast. What happens next is fascinating. In this Content Matterz podcast episode, Eric Kasimov talks with Mort Fertel, the CEO of SudShare. SudShare helps is a marketplace for laundry. Both for the user and the Sudster. But they are not just a laundry company. They are a tech company. And

Podcast Interviews Are More Personal Than Company Presentations
It’s simple. Podcast interviews are more personal than company presentations. In this Content Matterz podcast episode, Eric Kasimov talks with Jereon Corthout. Jeroen is the co-founder of Salesflare. We get into the essence of why Jeroen appears on podcasts, why he hosts his own podcast, and how podcasts are more personal than company presentations. There’s

Content as a Sales Tool
In this Content Matterz podcast episode, Eric Kasimov talks with Diane Tarshis, Founder of the Startup Distillery. Diane talks about how outsourcing sales is the one thing she hasn’t seen that can be outsourced. However, as we talk about in this episode, your content is a sales tool. So the way to outsource sales is

The Necessity of Editors
This “necessity of editors” piece came to be after much back and forth with my own editor, Caroline Ailanthus. When I first started having my articles edited, I was deeply offended. I felt like I was back in school, just as defensive as teenage-me often was. And then I saw it—editors are a necessity! I

Why Writers Need Trust
A while back, I wrote an article on why writers need editors. I stand by what I said, but it occurs to me that some of you won’t believe me. You’re saying “my writing is just fine. You just don’t get it.” I know. I thought the same thing about my writing, once. I knew I

You Can’t Always Close the Loop on Content ROI
In this Content Matterz podcast episode, Eric Kasimov talks with GreenPal Co-Founder and CEO Bryan Clayton about how you can’t always close the loop on ROI when it comes to marketing. Eric asks Bryan this hard-hitting question of “why are you appearing on podcasts?” As Bryan Clayton states, 99% of the time he is doing

Why Writers Need Editors
If you are a writer, you need an editor. You might be saying “but my document is fine. It says what I want to say. I don’t need or want to change it.” You might be saying “but I AM an editor. If I can edit other people’s work, why do I need to hire
Google Reviews

Have been working with Eric in several capacities over the years and highly recommend. He is diligent, professional, and a pleasure to work with. In addition, the entire staff is excellent. The work they have done for my company has really given us a presence that we did not have before. Overall, again, highly recommend. Give them a look as know you will find what they can do for you will be exceptional!

KazCM set up our Webpage and all of our forms for our office. Many companies approached us to “improve” our webpage for our new company. When they reviewed our webpage, everyone of them admitted they could not improve upon what we have. KazCM is THE best.

I’ve used Kazsource now for over 2 years. My experience in working with their team has been nothing but first class. I continue to be impressed with their expertise and attention to detail. They’ve delivered results for my firm. An added bonus is that they are a cool group of individuals to work with and have their hearts in the right place.

I cannot say enough great things about the team at KazSource. I have known Eric for many years, as we attended the same college and would highly recommend him and his team for marketing, social media and web development. I have worked with many of the individuals on his team for specific needs and all of them have been extremely responsive, knowledgeable and helpful in taking my company to the next level.
The best part of using KazSource for my marketing needs has been the numerous suggestions and creative approaches to growing my following on Instagram and Facebook as I have an online gift and apparel company. They are constantly looking at innovative ways to help people and businesses raise brand awareness and drive growth.
I hope this helps you in your decision to partner with KazSource in the future!

The whole team was so personable, available, and helpful. I truly felt as though I was their only client. My business showed growth within a few months.

This is a group of real people that really care. Eric is a class act and a rare individual that you can trust. He delivers on his promises and provides true value. Thank you from PushUps4Parkinsons and from me personally.

We’ve used KazCM for both website development and content marketing. Our website looks amazing and we’re also getting noticed with good feedback from clients/associates. KazCM’s ideas, execution, and content have translated to an increase in interest in our services and exposure over the past year. We definitely recommend their services.

The entire team at KazCM is great! I hired KazCM to build my website and to handle some video production work. They were amazing! They took the time listen to my vision and worked collaboratively with me to achieve the look and feel I wanted for both the website and videos. They are also priced right! I highly recommend them for your marketing needs.

We are working with KazSource because we want to improve the lives of as many people as possible that have experienced the core story behind our new podcast, “Going Solo: Overcoming the Shock of Late Career Job Loss and Building Your Own Successful Business.” KazSource knows how to build connections with our audience. It’s reassuring to work with a team the “gets” us and what we want to accomplish. Everything their team produces is top notch and does exactly what we need. Thank you, KazSource!