Eric Kasimov 
A highly undervalued marketing tool — website speed. Fix it! Speed wins. Well, not always. Sometimes we need to reflect, take a break, think, and exercise patience. But speed still wins. It’s a great paradox of sorts. Go fast, but be patient. What? You need to go fast in the short term, but you need … Read more
When it comes to marketing, remember it’s ALL about CONTENT. Creating content leads to conversations, connections, relationships, and more. It’s why influential individuals and thriving companies focus much of their marketing efforts on creating. Look at Seth Godin, Gary Vaynerchuk, Tim Ferris. Look at Amazon, Spotify, Apple, Netflix. Look at John Deere, Red Bull, Disney, … Read more
When you get comfortable sharing content, you’ll become aware of the content impact. We preach it often–creating content has many benefits. One of those benefits is the impact creating content can have on yourself and others. This is a lesson that struck Linh Podetti on her content creation journey. It’s not immediate and it’s not … Read more
The “Truth Seekers” are seeking truth through content creation. Creating content in a genuine way leads to truth, understanding, and overall good quality content–for all involved. It’s why influential individuals like Joshua Greco started a podcast. It drives us a little crazy when the motivation behind someone considering starting a podcast or creating content is … Read more
Appearing on Podcasts is a Great Way to Showcase Your Expertise. In order to make an impact on others, you have to push. That’s why leaders like Bob Regnerus are so passionate about appearing on podcasts. Bob was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that … Read more
Leverage content to create opportunities for your business. Content is leverage. It’s why leaders like Brock Blake of Lendio appear on podcasts. Brock was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that conversation on a new episode of Content Matterz. In this Content Matterz episode, Brock … Read more
I’ve heard over the years how blogging may actually be dead. I’ve thought about this some. And I have a thought. It’s simple. Blogging is not dead. I mean if your idea of blogging is stuffing an online article with a bunch of keywords and hoping to rank on page one of Google, then yeah, … Read more
Why is content creation so important at its core? Content creation is the ultimate form of communication. In this Content Matterz podcast episode, Eric Kasimov and PJ Taei discuss content creation, building relationships, and creating for those who care. The exposure and distribution of content is one of the best ways to learn more about … Read more
No matter what we’re going through, thankfully, content brings people together. Entrepreneurs are all dealing with something. Either directly or indirectly. It may be business-related, it may be something happening today, or it may have something to do with health. In my family, my wife and two daughters have been diagnosed with Celiac disease. As … Read more
Create flexibility in your marketing in 2021. Planning ahead is important. It’s part of getting yourself organized, and it’s a crucial part of working with others. A contract is a plan. A business proposal is a plan. Plans get you on the same page with the person or people you are engaging with, and they … Read more
