Take it from us, content marketing works. “I need leads,” you say. “I need new clients. I need revenue.” To which I say, “welcome to the club!” Seriously, what business isn’t looking for new opportunities? The temptation is to develop an aggressive sales process to pull in as many new prospects as quickly as possible,…
There’s a lot of things that have momentum in media, marketing, and business, from Netflix to the iPhone to Legos to Podcasts. Yes. Podcasts. The thing with podcasts is in a way, they’ve been around a long time. Remember radio? So it’s not like audio is something new. It’s just that now listeners can access…
Personal branding matters. Let’s see what Warren Buffet says on the topic. Personal Branding is not a new thing. Personal Branding is a buzzword these days. There are 656,000 posts on Instagram with the hashtag #personalbranding. There are 201,000 more with the hashtag #personalbrand. Sometimes buzz is only that, but sometimes buzz is about something…
“UGH! How Dare You?” is a guest post from our editor, Caroline. It’s completely predictable. Every single time I get a document back from one of my editors, I will squawk with indignation about at least one of the stupid and artless changes the editor has made to my work—and then within a couple of…
It’s time to stand out in your marketing. Your business is your livelihood. It’s your baby. You built it or maybe helped build it, from nothing. It means a lot to you. The fact that you even read articles like this one says a lot about your commitment to your work. So I understand why you might get overprotective, why you might…
Sometimes I hear content marketing referred to as “passive marketing.” I meet people who think all they need to do is post a couple of pics on Instagram and clients will start pouring in. Others seem to think that having a Twitter account entitles them to ask for people’s business without building trust first. Sorry,…
It’s a polarizing world we live in. There are many “hot takes”. Meaning, someone makes a claim that grabs attention. That claim often is just a take—an opinion if you will. It could be a good take, it could even be a fact. But mostly, it’s an opinion. And a hot take we hear quite…
And Why Outsourcing Works I’ve noticed a trend in many small businesses lately—and it’s super concerning, even though these businesses themselves are having great success. They are growing, they have good people, they have plenty of work, and so they’re trying to expand what they do. Here’s a common small business trend… Let’s say the…
OK, full disclosure; I own a marketing agency. But just because I’m biased doesn’t mean I’m wrong, and anyway, the topic of this article isn’t “Why You Should Hire My Marketing Agency.” I mean, maybe you should—if you like what we do, feel free to get in touch—but there are a lot of agencies out…
Social media gives you great insights into the people you communicate with–if you are paying attention. It’s true that social media can drive you crazy. There’s just so much of it—if social media is part of your job, it can feel like you’re on the clock all the time. When business leaders tell me they…