Eric Kasimov 
In this Content Matterz podcast episode, Eric Kasimov talks with Diane Tarshis, Founder of the Startup Distillery. Diane talks about how outsourcing sales is the one thing she hasn’t seen that can be outsourced. However, as we talk about in this episode, your content is a sales tool. So the way to outsource sales is … Read more
This “necessity of editors” piece came to be after much back and forth with my own editor, Caroline Ailanthus. When I first started having my articles edited, I was deeply offended. I felt like I was back in school, just as defensive as teenage-me often was. And then I saw it—editors are a necessity! I … Read more
A while back, I wrote an article on why writers need editors. I stand by what I said, but it occurs to me that some of you won’t believe me. You’re saying “my writing is just fine. You just don’t get it.” I know. I thought the same thing about my writing, once. I knew I … Read more
In this Content Matterz podcast episode, Eric Kasimov talks with GreenPal Co-Founder and CEO Bryan Clayton about how you can’t always close the loop on ROI when it comes to marketing. Eric asks Bryan this hard-hitting question of “why are you appearing on podcasts?” As Bryan Clayton states, 99% of the time he is doing … Read more
If you are a writer, you need an editor. You might be saying “but my document is fine. It says what I want to say. I don’t need or want to change it.” You might be saying “but I AM an editor. If I can edit other people’s work, why do I need to hire … Read more
Blogging is Not Dead is an Audible Style Blog Post from Content Matterz. While a case was just made for starting a podcast in an article published yesterday — blogging is not dead. Far from it. A blog can even be used to create a podcast, like this one! Seriously. This podcast originated from this … Read more
Two million podcasts, and counting… Two million is not a big number. Alright, in some contexts, it is a big number. Two million would be a lot of listeners for a podcast, for example. But it’s actually the total number of podcasts, and that’s not a lot, as Fatima Zaidi, from Inc_Quill (on Twitter) showed … Read more
A highly undervalued marketing tool — website speed. Fix it! Speed wins. Well, not always. Sometimes we need to reflect, take a break, think, and exercise patience. But speed still wins. It’s a great paradox of sorts. Go fast, but be patient. What? You need to go fast in the short term, but you need … Read more
When it comes to marketing, remember it’s ALL about CONTENT. Creating content leads to conversations, connections, relationships, and more. It’s why influential individuals and thriving companies focus much of their marketing efforts on creating. Look at Seth Godin, Gary Vaynerchuk, Tim Ferris. Look at Amazon, Spotify, Apple, Netflix. Look at John Deere, Red Bull, Disney, … Read more
When you get comfortable sharing content, you’ll become aware of the content impact. We preach it often–creating content has many benefits. One of those benefits is the impact creating content can have on yourself and others. This is a lesson that struck Linh Podetti on her content creation journey. It’s not immediate and it’s not … Read more
