Why Do Brands Create Content

Why Do Brands Create Content

Why do brands create content? Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to sell Disney experiences. Netflix creates content to sell content. — Create content.   Original Twitter Post Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to…

credit

Content Is the New Credit Check

Build Your Content Credit When you apply for financing, like a business loan or a credit card or a mortgage, the information you provide on the front-end may pre-qualify you—but you don’t actually have the mortgage yet. So close, yet so far. A conversation with a prospect, be it on the phone, in person, or…

Your Content Library is An Asset

Your Content Library is An Asset

The way you communicate is yours and it cannot be taken from you. In this Content Matterz episode, Eric Kasimov discusses how you can start building your content library and how this content library is one of the most valuable assets that you can have. Eric gives the example of how a photographer can start…

Stay in the Now with Podcasting | KazCM | Podcasting Conversation

Stay in the Now with Podcasting

An article about how having an incredible podcasting conversation can keep you in the now. Uncertainty, like we are all facing in the world today, brings anxiety. With anxiety comes looking backwards and forwards, which doesn’t help with focusing on the now. The now is all we have, so are there ways we can stay…

Make Content Creation a Habit

Make Content Creation a Habit

Creating good habits. To start on your content creation journey, you have to make it a habit. Create, create, create. Until it becomes a habit. In this Content Matterz episode, Eric Kasimov chats with Glenn Boothe about how he started on his content creation journey by making it a habit. Eric gives his advice on…

Building Your Brand Through Authenticity

Building Your Brand Through Authenticity

Building your brand requires many blocks. However, the foundation of these blocks should start with authenticity. In this Content Matterz episode, Eric Kasimov chats with Danny Harris about how being authentic will help you build your brand. Danny discusses what he sees in the sports world when it comes to athletes being authentic in creating…