A drawing from Shane Snively, The Strategy Addict. This drawing below is “The Content Bridge”. Makes you think, doesn’t it? This is a continuation of the brand series: Part 1: “Filling the Brand Gap“ Part 2: “The Penalty Box“ Are you ready to build your content bridge? We’ll help you!
“The Penalty Box” is an article to get you to step outside of the box and into a new way of marketing–brand marketing. By The Strategy Addict, Shane Snively. This is part 2 of the brand series. Part 1: “Filling the Brand Gap“. And a drawing to make you think: “The Content Bridge“. The products…
The content lives inside of you. We’re here to help you bring it out — your entrepreneurial content. We help the entrepreneur tell their own story to those who care. There are so many stories to be told. Some are heartfelt, some are inspiring, some lead by example. Some are specific, some are anecdotal, some…
Sitting on the bench outside of our office on a nice spring day about four years ago, contemplating a large insurance case we’d just lost, I realized it was time to double down on content creation. I had already started to create content for SportsEpreneur.com. And I’d had this vision that others would want to collaborate with…
Interruption marketing is unfortunately still a thing. And it’s prevalent on LinkedIn. This is how not to use LinkedIn. Imagine connecting with someone on LinkedIn and then immediately sending them a sales pitch. Apparently, everyone is doing it! It’s disturbing. I just looked at my LinkedIn messages and I had sales pitches for lead gen,…
“If you don’t have a voice, what do you have?” – Eric Kasimov on shaping your future through podcasting. With COVID-19 affecting how students are going to school this year, the uncertainty may create opportunity for students to consider other options. In this Content Matterz episide, Eric Kasimov chats with Eric Z Yang about…
I have a family of five and all of us (mostly my son and I) eat a lot of meals and snacks. The kitchen, as they say, is always open. And in quarantine, that goes double in our house! As a result, the dishwasher is on. And on and on. Doing the dishes is actually…
Why do brands create content? Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to sell Disney experiences. Netflix creates content to sell content. — Create content. Original Twitter Post Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to…
This article is about your business content. Mailchimp recently acquired Courier. While the deal was announced in March, Mailchimp recently alerted their customers via email. Why did this deal happen? Simple. By acquiring Courier, Mailchimp gets Courier’s subscribers and fans, meaning more potential users for their marketing software, as well as great content that may…
Build Your Content Credit When you apply for financing, like a business loan or a credit card or a mortgage, the information you provide on the front-end may pre-qualify you—but you don’t actually have the mortgage yet. So close, yet so far. A conversation with a prospect, be it on the phone, in person, or…