And Why Outsourcing Works I’ve noticed a trend in many small businesses lately—and it’s super concerning, even though these businesses themselves are having great success. They are growing, they have good people, they have plenty of work, and so they’re trying to expand what they do. Here’s a common small business trend… Let’s say the…
OK, full disclosure; I own a marketing agency. But just because I’m biased doesn’t mean I’m wrong, and anyway, the topic of this article isn’t “Why You Should Hire My Marketing Agency.” I mean, maybe you should—if you like what we do, feel free to get in touch—but there are a lot of agencies out…
Social media gives you great insights into the people you communicate with–if you are paying attention. It’s true that social media can drive you crazy. There’s just so much of it—if social media is part of your job, it can feel like you’re on the clock all the time. When business leaders tell me they…
Do you genuinely want to grow your business in 2019? Really? Good—I’m glad to hear it. I want to help. But I’m not really the type to tell you what to do. That’s not my style. This is your business, and it’s your decision. I’d rather tell you about what I’ve seen, what worked, and what…
We love helping business leaders market their companies. Whether we are telling their stories, strategizing about social media, or creating websites, to us it is good business. Let us give you a few examples of our marketing work: Branding a Small Business Advocate and Communicator Cynthia Kay is a small business leader who works with…
Often, a business leader comes to us, thinking of building and enhancing their social media exposure. Smart. But they aren’t sure where to start. Often, the business leader starts the conversation by telling us about their favorite social media networks. So, we respond by us talking about different networks, but the business leader says they…
It’s time to be honest with yourself. Are you a social media pretender when it comes to business? You say you’re on social media, but you’re not, are you? I’ve seen it before. My business partners have seen it. The people I talk with about marketing, they’ve seen it, the broken links, the lost opportunities,…
We need more small businesses creating content. Every business can create content. We create content for a lot of people, from insurance companies to t-shirt companies, keynote speakers to roofers. Everyone has a story to tell if you just think about it enough. It’s not that telling stories generates sales directly, but it does lead…
The truest form of content marketing gives I was reading a quasi-press release recently. It was from a marketing company talking about their relationship with a new client. It started off fine, as it talked about the other business—but it quickly turned. It wasn’t about the other business at all. It was self-promotion, nothing but…
Give your audience the opportunity to visit your website utilizing your LinkedIn Connections LinkedIn is one of the hottest professional networking platforms. While it is a great way to meet and interact with people, it can be difficult to have your connections click over to your website. Perhaps you want to show them more—a product, a service,…