A genuine content marketing strategy It’s not uncommon for a salesperson to mirror their prospect, be it in mood, language, posture, past experiences, or interests. And when done naturally and with completely genuine behavior—in other words, the salesperson or business professional is being themselves—it’s a good thing. Because it’s their truth. But, when it is…
An article about bonding and rapport — and content Nothing replaces direct interaction with a person—ideally face-to-face, but direct interaction can happen other ways, too, from talking on the phone to video messaging. But whatever the medium, these interactions start with something, an introduction, an impromptu moment, or a piece of content. Content marketing is…
Think you don’t have a marketing budget? Think again. Helping business professionals—it’s what we enjoy doing. If we can put some creativity into it, that’s even better, because then it’s unique. And that’s good. So I pay attention, and when I see someone who could use help, I may offer an idea. We like helping…
Take it from us, content marketing works. “I need leads,” you say. “I need new clients. I need revenue.” To which I say, “welcome to the club!” Seriously, what business isn’t looking for new opportunities? The temptation is to develop an aggressive sales process to pull in as many new prospects as quickly as possible,…
There’s a lot of things that have momentum in media, marketing, and business, from Netflix to the iPhone to Legos to Podcasts. Yes. Podcasts. The thing with podcasts is in a way, they’ve been around a long time. Remember radio? So it’s not like audio is something new. It’s just that now listeners can access…
Personal branding matters. Let’s see what Warren Buffet says on the topic. Personal Branding is not a new thing. Personal Branding is a buzzword these days. There are 656,000 posts on Instagram with the hashtag #personalbranding. There are 201,000 more with the hashtag #personalbrand. Sometimes buzz is only that, but sometimes buzz is about something…
“UGH! How Dare You?” is a guest post from our editor, Caroline. It’s completely predictable. Every single time I get a document back from one of my editors, I will squawk with indignation about at least one of the stupid and artless changes the editor has made to my work—and then within a couple of…
It’s time to stand out in your marketing. Your business is your livelihood. It’s your baby. You built it or maybe helped build it, from nothing. It means a lot to you. The fact that you even read articles like this one says a lot about your commitment to your work. So I understand why you might get overprotective, why you might…
Sometimes I hear content marketing referred to as “passive marketing.” I meet people who think all they need to do is post a couple of pics on Instagram and clients will start pouring in. Others seem to think that having a Twitter account entitles them to ask for people’s business without building trust first. Sorry,…
It’s a polarizing world we live in. There are many “hot takes”. Meaning, someone makes a claim that grabs attention. That claim often is just a take—an opinion if you will. It could be a good take, it could even be a fact. But mostly, it’s an opinion. And a hot take we hear quite…