“If you don’t have a voice, what do you have?” – Eric Kasimov on shaping your future through podcasting. With COVID-19 affecting how students are going to school this year, the uncertainty may create opportunity for students to consider other options. In this Content Matterz episide, Eric Kasimov chats with Eric Z Yang about…
I have a family of five and all of us (mostly my son and I) eat a lot of meals and snacks. The kitchen, as they say, is always open. And in quarantine, that goes double in our house! As a result, the dishwasher is on. And on and on. Doing the dishes is actually…
Why do brands create content? Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to sell Disney experiences. Netflix creates content to sell content. — Create content. Original Twitter Post Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to…
This article is about your business content. Mailchimp recently acquired Courier. While the deal was announced in March, Mailchimp recently alerted their customers via email. Why did this deal happen? Simple. By acquiring Courier, Mailchimp gets Courier’s subscribers and fans, meaning more potential users for their marketing software, as well as great content that may…
Build Your Content Credit When you apply for financing, like a business loan or a credit card or a mortgage, the information you provide on the front-end may pre-qualify you—but you don’t actually have the mortgage yet. So close, yet so far. A conversation with a prospect, be it on the phone, in person, or…
The way you communicate is yours and it cannot be taken from you. In this Content Matterz episode, Eric Kasimov discusses how you can start building your content library and how this content library is one of the most valuable assets that you can have. Eric gives the example of how a photographer can start…
An article about how having an incredible podcasting conversation can keep you in the now. Uncertainty, like we are all facing in the world today, brings anxiety. With anxiety comes looking backwards and forwards, which doesn’t help with focusing on the now. The now is all we have, so are there ways we can stay…
Creating good habits. To start on your content creation journey, you have to make it a habit. Create, create, create. Until it becomes a habit. In this Content Matterz episode, Eric Kasimov chats with Glenn Boothe about how he started on his content creation journey by making it a habit. Eric gives his advice on…
Building your brand requires many blocks. However, the foundation of these blocks should start with authenticity. In this Content Matterz episode, Eric Kasimov chats with Danny Harris about how being authentic will help you build your brand. Danny discusses what he sees in the sports world when it comes to athletes being authentic in creating…
Have a vision and stay focused. In this Content Matterz episode, Eric Kasimov chats with Mo Ali about how he measures the ROI of content creation. Mo also discusses how he is learning along his journey and gaining experience which will help with his success in the long run. Measuring the return on investment of…