Content as a Sales Tool

Content as a Sales Tool | KazCM

In this Content Matterz podcast episode, Eric Kasimov talks with Diane Tarshis, Founder of the Startup Distillery. Diane talks about how outsourcing sales is the one thing she hasn’t seen that can be outsourced. However, as we talk about in this episode, your content is a sales tool. So the way to outsource sales is … Read more

You Can’t Always Close the Loop on Content ROI

You Can’t Always Close the Loop on Content ROI | KazCM Podcast

In this Content Matterz podcast episode, Eric Kasimov talks with GreenPal Co-Founder and CEO Bryan Clayton about how you can’t always close the loop on ROI when it comes to marketing. Eric asks Bryan this hard-hitting question of “why are you appearing on podcasts?” As Bryan Clayton states, 99% of the time he is doing … Read more

The First Two Million

The First Two Million Podcasts | KazCM Podcast Production Company

Two million podcasts, and counting… Two million is not a big number. Alright, in some contexts, it is a big number. Two million would be a lot of listeners for a podcast, for example. But it’s actually the total number of podcasts, and that’s not a lot, as Fatima Zaidi, from Inc_Quill (on Twitter) showed … Read more

I Wanna Go Fast!

Website Speed

A highly undervalued marketing tool — website speed. Fix it! Speed wins. Well, not always. Sometimes we need to reflect, take a break, think, and exercise patience. But speed still wins. It’s a great paradox of sorts. Go fast, but be patient.  What? You need to go fast in the short term, but you need … Read more

It’s ALL About CONTENT

about content | Content Matterz Podcast by KazCM

When it comes to marketing, remember it’s ALL about CONTENT.  Creating content leads to conversations, connections, relationships, and more. It’s why influential individuals and thriving companies focus much of their marketing efforts on creating. Look at Seth Godin, Gary Vaynerchuk, Tim Ferris. Look at Amazon, Spotify, Apple, Netflix. Look at John Deere, Red Bull, Disney, … Read more

Content Impact

Creating Content Makes an Impact

When you get comfortable sharing content, you’ll become aware of the content impact. We preach it often–creating content has many benefits. One of those benefits is the impact creating content can have on yourself and others. This is a lesson that struck Linh Podetti on her content creation journey. It’s not immediate and it’s not … Read more