It’s the biggest hack I have uncovered as a business owner We have a big day today! I have meetings lined up, people to talk with, and I’m excited about the new ideas we might create, new projects we might… Wait, the day just got away from me? I remember doing a few of the…
Twitter has been the punch line of many jokes. And for good reason—they have not evolved like many other social media networks. But as it stands, Twitter is still incredibly relevant. In our discussions with business owners, executives, professionals and college students we find that many people are using Twitter daily. Twitter has not gone…
Do you get frustrated when you receive an automated direct message on Twitter from someone or some company telling you how they can help you? You probably also get annoyed by cold-callers and people asking for business when you have no relationship with them. This is the social media equivalent of doing that. Twitter, like…
I was chatting with a colleague recently about being creative. How finding time to be creative can improve your business in many ways–from new content, to new design. But also, it breaks up the daily logistic grind of spreadsheets or systems or everyday tasks by shifting your thought process. Creativity can come in the form…
Stories create connections between people and people are the integral part of any business. Previously, Mitch Long wrote about how these stories often become muted or forgotten when a business loses its heart. In doing so, there becomes a fixation on the critical nature of processes and procedures to build the business. With this shift of…
So, you want a social media presence? That’s smart…social media matters. But which social media network? You can’t fully commit yourself to all of them, there are just too many and there aren’t enough hours in the day to manage them. So, where are you going to invest your time and that of your employees? Which…
2017 has arrived. If you’ve never done it before, let this be the year you start to create original content. Gone are the days of cookie-cutter corporate-speak. People see right through it, and won’t trust you unless you can give them something genuine. These days, people don’t want to be told, and they don’t want…
I’ve sat in countless meetings where the subject of social media comes up and right away the negativity comes out. Now, I am in financial services, one of the last major industries to be disrupted by the internet revolution, so I probably hear more negativity than most, but even in other fields, there is this…
If you are solely focused on your current projects and current clients, you are not going to succeed long-term. This may seem counter-intuitive. Yes, it’s important to give your clients your attention (much of it in-fact). Everyone wants to feel like a priority, and giving good service means focusing on whom you are with and…
Up until a few years ago, everyone said Facebook was for kids. They said, “I don’t get it.” Today, Facebook has almost 1.6 BILLION Monthly Active Users. Now go look at the “People You May Know” on Facebook. Yes, that’s your mother! Your aunt, your neighbors father?! And the Facebook momentum isn’t stopping. Enter Snapchat.…