Recently, during meetings with those who are new to content marketing in Charlotte, NC I have been asked by them whether they should start with a blog, a series of videos, or a podcast. Of course, what are you good at is the number one factor. If creating and editing a video is what comes…
What is native content? Native content is content you post directly into a social media network, instead of simply posting a link. When users click on a link, they are automatically taken to a different website (say, your business website or YouTube) and most of them don’t come back. Not that day, anyway. They get…
Instagram has now become one of the most popular social media platforms and it’s possible for your brand to be discovered on Instagram. As we discuss social media with people in general it is clear Instagram is a favorite. There are currently over 400 million active daily users and this show no signs of slowing…
As videos and podcasts become ever more popular, you might ask yourself if blogs are still important. The short answer is yes—no matter how much video becomes a part of our everyday life, there will still be room for blogging. First of all, blogging means reading, and reading isn’t going away. It shouldn’t. Reading teaches…
The hashtag on Instagram is a great tool for drawing attention to an article, a post, or a topic. But you do have to use it right to get the best results As many people know, adding the pound sign to a word, or a string of words with no spaces, in Twitter, Facebook, LinkedIn,…
LinkedIn Tips for You, the Entrepreneur Business owners are asking us how to make better use of LinkedIn. Many people think it is only for job seekers or to connect with people you already know or a way to show off what you have accomplished. While all of these are potential uses for LinkedIn, it’s…
As many business professionals know, LinkedIn is a great networking platform. While it is a great way to meet and interact with people, it can be difficult to have your connections click over to your website. Perhaps you want to show them more—a product, a service, your team or a blog article. LinkedIn like any…
Business owners in professional services (think attorneys, CPA’s, real estate agents, consultants, insurance advisors, etc) keep asking, what ROI do I get on Instagram (also known as Insta or IG)? How can I make any money on Instagram? It’s a good question. When you look through Instagram, it’s easily noticed there is only one link…
In many industries, disruption is happening at a rapid pace. We see it with the insurance industry and the marketing industry. We also see it with our clients in their businesses including manufacturing, consulting, financial services, music, healthcare, commercial insurance and others. The way business was done many years ago (or even just a few years ago)…
No matter what you’re trying to do, obstacles arise. The successful people anticipate these challenges and plan ahead properly, whether the goal (and its obstacles) is large or small. In content marketing, we see two major issues getting in the way again and again: the challenge of producing clean, well-written copy; and the challenge of…