The Worst Case Scenario of Creating Content

When making a difficult decision, I like to ask myself what the worst-case scenario is. Try it; next time you’re trying to figure out whether to do a thing, imagine what the worst possible outcome of doing that thing could be? If you can live with that worst-case scenario, then proceed forward. If you can’t, … Read more

Pagers and Payphones to Content and Social Media

A path to content and social media When I first started in the life insurance business, I had a pager and a roll of quarters. When a partner or client would page me, I would head to the nearest payphone and start dropping quarters. Believe it or not, I sold a lot of life insurance … Read more

1 Reason to Create Original Content

A simplified look into why you should create original content Have you ever walked through a neighborhood and said to yourself, “all these houses look alike?” Same color house, same color shutters, same look, same feel. That’s what it is like when you browse Twitter or Facebook or company websites. Everything looks similar. How can … Read more