What happened to building a viable business that generates real revenue? It seems more than ever, companies are building businesses to get funding. What happened to business development, giving value and generating real income? It seems more than ever, companies want to pretend they live in Silicon Valley. My suggestion. Go create something and sell…
Do your eyes glaze over and your mind starts wandering when you meet someone and they start talking about their company like this: “Our company has been in business since 1917 (or whatever year it was) and we sell this product and that product. We are the best at this and that’s why we are…
Have you ever received so many instructions and ideas that you didn’t know where to start? Or worse, have you ever given out information this way to others? We all have. When you have a great idea, some important information, a burning question, you want to get it out there as soon as possible. But…
It’s time to put your entrepreneurial dreams into reality. You’ve set your goals and established your motivation for your business. You have your why. What now? Now is the time to think, read, write, ask, study, question everything, and start piecing it all together. I am big believer in research and homework. The information is…
Have you ever thought about creating a blog, podcast, video series, or several social media posts based around your passion and then connecting it into your business. For example, within KazSource we have done this by creating a blog using sports to write about entrepreneurialism (SportsEpreneur). SportsEpreneur becomes the content platform. People would rather read about sports and business/entrepreneurialism then say insurance—at…
A while back, we talked about the “3 Ways Real Estate Agents Can Differentiate Themselves” through the creative use of blogging and social media. But social media platforms such as Snapchat, Instagram, and Facebook offer so many tools you can use to boost your activity, we figured it’s time to give you an update. 1.…
As a CEO or business owner, you probably think about company culture a lot. I know I do in my role as Founder and CEO of KazSource, Inc. Culture is the number-one thing I think about, as it impacts literally everything else, from client relationships to the quality of our work, from innovation to marketing.…
I listen more than I watch. While I read a lot, I still listen more. I even listen to what I read. And now the big players like Apple and Amazon and Google are all in on voice. Taking my daily habits and meshing them with the super companies is enough for me to double…
Twitter is the social media platform that allows for the most back and forth conversation. While Twitter has its issues from spammers, too much noise and bad content, it thrives in the cocktail party sense. It’s even a place you can engage others from other platforms. For example, you can find a business on Instagram…
Obviously, Business to Consumer (B2C) marketing is all about talking to people. When we discuss B2C, we can talk about how to build relationships, how to appeal to emotions, and how to reach out on both traditional and social media. But Business to Business (B2B), we think, is different. It even has a different acronym!…