There is a change of landscape in networking, marketing, and sales. Using the tools that have been generated in today’s day-in-age can lead to big business. However, these tools such as social media are simply just that, a tool. In this episode, we discuss the importance of pairing these tools with genuine relationship building. ——…
Ever wonder why Amazon would own and produce a series like Jack Ryan? I mean, that show costs $60 million to make for one season alone—the company isn’t going to invest that much unless its leadership is very sure the show will earn a lot of money in return. So how does the process work?…
Content marketing is a lot of things. Bonding and rapport is one of the major ones. This is an audio style blog around our written article, “Content Marketing is a Form of Bonding and Rapport.” You can read the full article in the link below. Content marketing is all about starting that direct interaction. In…
You should seriously consider putting your marketing in the hands of experienced professionals. This is an audio style blog around our written article, “Why You Should Hire a Marketing Agency.” You can read the full article in the link below. Despite what you may think, there are many benefits to outsourcing your marketing. In this…
Creating content around your passions can help your business in many ways. We tell the story of Michael Elkins, a labor law attorney and the Founder of MLE Law in Miami, Florida and the co-host of The Game 7 Podcast. Michael discusses how he has been able to incorporate his passions into his content creation…
Someone out there is going to be glad you shared your story. We tell the story of Frank Van Buren, a former United States Army Black Hawk Pilot. Frank discusses how creating content has helped build a deeper bond with his mother. If you are looking for another reason to start on your content creation…
Have you ever used Google to find some information—but then not needed to click on any of the results? More and more often now, the answer you need will be on the first page of Google. You don’t need to go anywhere else. It’s known as zero click search. This is all by design, Google’s…
Content marketing shines the brightest when you tell the story that matters. We tell the story of Brady Murray, a thought leader that knocked storytelling out of the park. But it didn’t happen right away. KazCM client, RODS Racing founder, and CEO of MassMutual Intermountain West, Brady Murray, did an incredible job in digging for…
Why are business owners on the fence about creating content? In this episode, we give you a few ideas on how you can get over these reluctances and start creating content today. John Priore, content marketer, at KazCM joins Eric Kasimov in this chat to discuss this all-important topic. Listen to this episode of Content Matterz to hear the thoughts…
In a recent New York Times article, they discussed why podcasting is at its peak. While we don’t fully disagree with this take, we are here to say that if you have a genuine podcasters mindset, there is plenty of potential for you in the podcasting world. If you are a business leader with specific thoughts…