Why is Funding Such a Buzzword

Why is Funding Such a Buzzword

What happened to building a viable business that generates real revenue?  It seems more than ever, companies are building businesses to get funding. What happened to business development, giving value and generating real income? It seems more than ever, companies want to pretend they live in Silicon Valley.  My suggestion. Go create something and sell…

turn down information fire hose

Turn Down the Fire Hose

Have you ever received so many instructions and ideas that you didn’t know where to start? Or worse, have you ever given out information this way to others? We all have. When you have a great idea, some important information, a burning question, you want to get it out there as soon as possible. But…

entrepreneurial dreams

Entrepreneurial Dreams Take Action

It’s time to put your entrepreneurial dreams into reality. You’ve set your goals and established your motivation for your business. You have your why. What now? Now is the time to think, read, write, ask, study, question everything, and start piecing it all together. I am big believer in research and homework. The information is…

Create Content for Your Business Around Your Unique Interests - KazCM

Create Content for Your Business Around Your Unique Interests

Have you ever thought about creating a blog, podcast, video series, or several social media posts based around your passion and then connecting it into your business. For example, within KazSource we have done this by creating a blog using sports to write about entrepreneurialism (SportsEpreneur). SportsEpreneur becomes the content platform. People would rather read about sports and business/entrepreneurialism then say insurance—at…

Company Culture is Number One

Company Culture is Number One

As a CEO or business owner, you probably think about company culture a lot. I know I do in my role as Founder and CEO of KazSource, Inc. Culture is the number-one thing I think about, as it impacts literally everything else, from client relationships to the quality of our work, from innovation to marketing.…

Interact with People Even in B2B

Interact with People Even in B2B

Obviously, Business to Consumer (B2C) marketing is all about talking to people.  When we discuss B2C, we can talk about how to build relationships, how to appeal to emotions, and how to reach out on both traditional and social media. But Business to Business (B2B), we think, is different. It even has a different acronym!…