Someone out there is going to be glad you shared your story. We tell the story of Frank Van Buren, a former United States Army Black Hawk Pilot. Frank discusses how creating content has helped build a deeper bond with his mother. If you are looking for another reason to start on your content creation…
Have you ever used Google to find some information—but then not needed to click on any of the results? More and more often now, the answer you need will be on the first page of Google. You don’t need to go anywhere else. It’s known as zero click search. This is all by design, Google’s…
Content marketing shines the brightest when you tell the story that matters. We tell the story of Brady Murray, a thought leader that knocked storytelling out of the park. But it didn’t happen right away. KazCM client, RODS Racing founder, and CEO of MassMutual Intermountain West, Brady Murray, did an incredible job in digging for…
Why are business owners on the fence about creating content? In this episode, we give you a few ideas on how you can get over these reluctances and start creating content today. John Priore, content marketer, at KazCM joins Eric Kasimov in this chat to discuss this all-important topic. Listen to this episode of Content Matterz to hear the thoughts…
In a recent New York Times article, they discussed why podcasting is at its peak. While we don’t fully disagree with this take, we are here to say that if you have a genuine podcasters mindset, there is plenty of potential for you in the podcasting world. If you are a business leader with specific thoughts…
A communications company. We create content for us. For you. Content including blogs, podcasts, social media, video, emails, and more. The content shares insights, stories, and experience. Communications is at the core of what we do. A publisher. Content is great, but the content needs to be put out there. It needs publishing. It needs execution. We take…
A genuine content marketing strategy It’s not uncommon for a salesperson to mirror their prospect, be it in mood, language, posture, past experiences, or interests. And when done naturally and with completely genuine behavior—in other words, the salesperson or business professional is being themselves—it’s a good thing. Because it’s their truth. But, when it is…
An article about bonding and rapport — and content Nothing replaces direct interaction with a person—ideally face-to-face, but direct interaction can happen other ways, too, from talking on the phone to video messaging. But whatever the medium, these interactions start with something, an introduction, an impromptu moment, or a piece of content. Content marketing is…
Think you don’t have a marketing budget? Think again. Helping business professionals—it’s what we enjoy doing. If we can put some creativity into it, that’s even better, because then it’s unique. And that’s good. So I pay attention, and when I see someone who could use help, I may offer an idea. We like helping…
Take it from us, content marketing works. “I need leads,” you say. “I need new clients. I need revenue.” To which I say, “welcome to the club!” Seriously, what business isn’t looking for new opportunities? The temptation is to develop an aggressive sales process to pull in as many new prospects as quickly as possible,…