Content Creation: What If Nobody Cares? | Why Create Content? | KazSource

Content Creation: What If Nobody Cares?

Why Create Content When I talk to entrepreneurs and business leaders about content marketing, there’s one concern I hear over and over: “Why should I create content? No one cares what I have to say.”  And the thing is, that’s sort of right. Not that nobody cares, but very few people do. But that’s not unusual, it’s not unique…

Social Media is Just a Tool | KazCM Social Media Marketing

Social Media is Just a Tool

There is a change of landscape in networking, marketing, and sales. Using the tools that have been generated in today’s day-in-age can lead to big business. However, these tools such as social media are simply just that, a tool. In this episode, we discuss the importance of pairing these tools with genuine relationship building.  ——…

Zero Click Search on Google | Blog

Zero Click Search on Google

Have you ever used Google to find some information—but then not needed to click on any of the results? More and more often now, the answer you need will be on the first page of Google. You don’t need to go anywhere else. It’s known as zero click search.  This is all by design, Google’s…

Digging for the Story That Matters | Brady Murray | Content Matterz

Digging for the Story That Matters

Content marketing shines the brightest when you tell the story that matters. We tell the story of Brady Murray, a thought leader that knocked storytelling out of the park. But it didn’t happen right away. KazCM client, RODS Racing founder, and CEO of MassMutual Intermountain West, Brady Murray, did an incredible job in digging for…