It’s time to be honest with yourself. Are you a social media pretender when it comes to business? You say you’re on social media, but you’re not, are you? I’ve seen it before. My business partners have seen it. The people I talk with about marketing, they’ve seen it, the broken links, the lost opportunities,…
We need more small businesses creating content. Every business can create content. We create content for a lot of people, from insurance companies to t-shirt companies, keynote speakers to roofers. Everyone has a story to tell if you just think about it enough. It’s not that telling stories generates sales directly, but it does lead…
The truest form of content marketing gives I was reading a quasi-press release recently. It was from a marketing company talking about their relationship with a new client. It started off fine, as it talked about the other business—but it quickly turned. It wasn’t about the other business at all. It was self-promotion, nothing but…
Give your audience the opportunity to visit your website utilizing your LinkedIn Connections LinkedIn is one of the hottest professional networking platforms. While it is a great way to meet and interact with people, it can be difficult to have your connections click over to your website. Perhaps you want to show them more—a product, a service,…
Good health habits are hard to start, but beneficial when you do We recently had Eric Digiacomo on the Entrepreneur Perspectives Podcast. Eric is a certified exercise physiologist located in Charlotte, North Carolina. He has insights into good health habits in the workplace. Today’s workplace is known for creating health problems. When you are in…
Social media account monitoring is not to be taken lightly It’s a cold, rainy Sunday morning. Turf fields make playing soccer possible on days like today. We’re ready. I mean, my son is ready, he’ll be the one playing. I’ll be a spectator in the stands. I’m also the driver. There’s no time for my morning coffee, we have…
Why we have a content marketing company at all has a lot to do with Seth Godin and his Purple Cow. One of my favorite mentors I’ve never met is Seth Godin. Businessman, author, speaker, thinker—a thinker who has a knack for seeing things that others don’t, and another knack for explaining what he saw…
The way you can be discovered in business is much like the way you can be found in baseball. Professional baseball player, Dean Jackson, was recently on our Entrepreneur Perspectives podcast. Dean gave us his thoughts on how the game of baseball has changed when it comes to being discovered. Much like it has in…
A new way to insure your business is to create unique content Let’s take this concept of insuring your business with unique content to the example of insurance agents. Yes, insurance agents can insure their business with unique content. We would know because at KazSource, Inc we have an insurance brand. What do health insurance…
Podcast episodes lead to quotes that can motivate and inspire. These are the quotes from a business owner in college, Jake Fleshner. Entrepreneur Perspectives | Episode 023. In every podcast episode, the things our guests say become words to live by. The quotes we share inspired the guests at some point, they’ve even inspired us–and…