As a CEO or business owner, you probably think about company culture a lot. I know I do in my role as Founder and CEO of KazSource, Inc. Culture is the number-one thing I think about, as it impacts literally everything else, from client relationships to the quality of our work, from innovation to marketing.…
I listen more than I watch. While I read a lot, I still listen more. I even listen to what I read. And now the big players like Apple and Amazon and Google are all in on voice. Taking my daily habits and meshing them with the super companies is enough for me to double…
Twitter is the social media platform that allows for the most back and forth conversation. While Twitter has its issues from spammers, too much noise and bad content, it thrives in the cocktail party sense. It’s even a place you can engage others from other platforms. For example, you can find a business on Instagram…
Obviously, Business to Consumer (B2C) marketing is all about talking to people. When we discuss B2C, we can talk about how to build relationships, how to appeal to emotions, and how to reach out on both traditional and social media. But Business to Business (B2B), we think, is different. It even has a different acronym!…
Let’s start this off by saying I am not a millennial. I don’t use words like Adulting, and I don’t live at home with my parents. Could you imagine? Okay, that was for non-millennials who love to mock the younger generation. Now, let’s flip the script, because like it or not, millennials themselves read comments…
You’re a business owner, so I can guarantee you are swamped with the everyday responsibilities of running your company. You can use marketing help in any way possible, right? Fortunately, Facebook has you covered with a suit of must-have marketing tools. One of these creative tools is scheduling posts. It is simple, powerful, and will…
With all of the different social media platforms available to you today, where does YouTube fit in? YouTube is mostly known for its viral videos, but how does that relate to the business world? Turns out, there is a lot more to the service than funny cat videos—here are three useful ways to use YouTube…
Recently, during meetings with those who are new to content marketing in Charlotte, NC I have been asked by them whether they should start with a blog, a series of videos, or a podcast. Of course, what are you good at is the number one factor. If creating and editing a video is what comes…
What is native content? Native content is content you post directly into a social media network, instead of simply posting a link. When users click on a link, they are automatically taken to a different website (say, your business website or YouTube) and most of them don’t come back. Not that day, anyway. They get…
Instagram has now become one of the most popular social media platforms and it’s possible for your brand to be discovered on Instagram. As we discuss social media with people in general it is clear Instagram is a favorite. There are currently over 400 million active daily users and this show no signs of slowing…