turn down information fire hose

Turn Down the Fire Hose

Have you ever received so many instructions and ideas that you didn’t know where to start? Or worse, have you ever given out information this way to others? We all have. When you have a great idea, some important information, a burning question, you want to get it out there as soon as possible. But…

entrepreneurial dreams

Entrepreneurial Dreams Take Action

It’s time to put your entrepreneurial dreams into reality. You’ve set your goals and established your motivation for your business. You have your why. What now? Now is the time to think, read, write, ask, study, question everything, and start piecing it all together. I am big believer in research and homework. The information is…

Create Content for Your Business Around Your Unique Interests - KazCM

Create Content for Your Business Around Your Unique Interests

Have you ever thought about creating a blog, podcast, video series, or several social media posts based around your passion and then connecting it into your business. For example, within KazSource we have done this by creating a blog using sports to write about entrepreneurialism (SportsEpreneur). SportsEpreneur becomes the content platform. People would rather read about sports and business/entrepreneurialism then say insurance—at…

Company Culture is Number One

Company Culture is Number One

As a CEO or business owner, you probably think about company culture a lot. I know I do in my role as Founder and CEO of KazSource, Inc. Culture is the number-one thing I think about, as it impacts literally everything else, from client relationships to the quality of our work, from innovation to marketing.…

Interact with People Even in B2B

Interact with People Even in B2B

Obviously, Business to Consumer (B2C) marketing is all about talking to people.  When we discuss B2C, we can talk about how to build relationships, how to appeal to emotions, and how to reach out on both traditional and social media. But Business to Business (B2B), we think, is different. It even has a different acronym!…

Millennials are People Too - Kaz Content Marketing

Millennials are People Too

Let’s start this off by saying I am not a millennial. I don’t use words like Adulting, and I don’t live at home with my parents. Could you imagine? Okay, that was for non-millennials who love to mock the younger generation. Now, let’s flip the script, because like it or not, millennials themselves read comments…

Facebook Tips: Scheduling Posts

Facebook Tips: Scheduling Posts

You’re a business owner, so I can guarantee you are swamped with the everyday responsibilities of running your company. You can use marketing help in any way possible, right? Fortunately, Facebook has you covered with a suit of must-have marketing tools. One of these creative tools is scheduling posts. It is simple, powerful, and will…