They Say Social Selling Doesn’t Work. I’m Here to Tell You It Does

Social Selling Does Work

I’ve sat in countless meetings where the subject of social media comes up and right away the negativity comes out. Now, I am in financial services, one of the last major industries to be disrupted by the internet revolution, so I probably hear more negativity than most, but even in other fields, there is this…

The Story Behind the Story

The Story Behind the Story

A lot of the business leaders we speak to like the idea of telling stories about their companies, but they don’t know what story to tell—and don’t have time to write down their stories, anyway. I understand the concern, but I think most of them actually do have great stories to tell. And we can…