KazCM 
“They” said having a podcast does not offer a good return on investment. But that’s wrong. Podcasts offer a ridiculous return on investment. This podcast episode is an audible-style blog post titled: “The Mind-Blowing Leverage And Return Of Your Own Podcast” You can read the full article here. Below is a preview of the article: … Read more
Hi, there, your friendly neighborhood editor here. When you give your work to Eric to post, I’m the one who changes it or sends it back marked “not good enough.” I hope you see all this as helpful, but if you sometimes gnash your teeth a bit, know that I’ve been known to gnash mine … Read more
Do you ever notice how you feel good during or after a moment or episode of creativity? That’s because being creative is good for your mental health — for several reasons. Creativity can help you reduce stress and anxiety. When you engage in a creative activity, your brain is focused on the task at hand, … Read more
Audio mastering a podcast is hard work. In this blog, we consider what are the most important elements of editing a podcast for quality sound. Here are 5 key elements to make the final version of your podcast sound stand out: Removing any unwanted noise: This includes background noise, mouth sounds, or other distractions that … Read more
In this back-to-basic blog series, we look at why an entrepreneur should consider starting a podcast in the year 2023. Back to basics allows us to break down these complicated thoughts into easy-to-grasp inspiration. Podcasting and the idea of even starting a podcast are not easy. But if we simplify the why behind it all, … Read more
Internet recency bias is bad news! You’ve heard of recency bias before. You know, a cognitive bias that favors recent events over historic ones; a memory bias (via Wikipedia). Now add the internet to the existing potential of recency bias and we have a problem. Did you know that by 2025, the amount of data generated … Read more
It might seem counterproductive for a marketing group to say online content is affecting our lives for the worse. But we believe you need to think through all sides of any important topic. We often say the impact that online content has on your life and your business is amazing. I mean, here you are … Read more
Why appear on podcasts and/or why have your own podcast? This is a question that continues to fascinate me. It’s a question I ask myself, potential clients, and guests of our podcasts. In this episode of Content Matterz, I ask this exact question. The guest that answers it this time around is JR Butler. JR … Read more
“Filling the Brand Gap” is an article to get you thinking about your brand and how you can start building a real brand for yourself. By The Strategy Addict, Shane Snively. This is Part 1 of the brand series. Part 2: “The Penalty Box“. And a drawing to make you think: “The Content Bridge“. What … Read more
“Everybody needs to be creating and giving content” – David Meltzer on the ROI of content creation. What is the return on investment of content creation? In this Content Matterz episide, Eric Kasimov chats with David Meltzer about the impact that creating and giving content away can have on yourself personally and in your business. … Read more
