Brand Consistency Matters
Pay attention to your content and messaging because your brand consistency matters When I first started interning at Kaz, I learned one thing very quickly—how important an entrepreneur’s story is…
Why We Doubled Down on Content Creation on the Why Are We Shouting Podcast
The Why Are We Shouting Podcast is a narrative style show with Jill Salzman. In this episode of her podcast, Jill asks Eric Kasimov about the moment he decided to…
The Content Bridge | Drawing
A drawing from Shane Snively, The Strategy Addict. This drawing below is “The Content Bridge”. Makes you think, doesn’t it? This is a continuation of the brand series: Part 1:…
The Penalty Box
“The Penalty Box” is an article to get you to step outside of the box and into a new way of marketing–brand marketing. By The Strategy Addict, Shane Snively. This…
Filling the Brand Gap
“Filling the Brand Gap” is an article to get you thinking about your brand and how you can start building a real brand for yourself. By The Strategy Addict, Shane…
For Those Who Care
The content lives inside of you. We’re here to help you bring it out — your entrepreneurial content. We help the entrepreneur tell their own story to those who care.…
Why Content?
Sitting on the bench outside of our office on a nice spring day about four years ago, contemplating a large insurance case we’d just lost, I realized it was time to…
How Not to Use LinkedIn
Interruption marketing is unfortunately still a thing. And it’s prevalent on LinkedIn. This is how not to use LinkedIn. Imagine connecting with someone on LinkedIn and then immediately sending them…
Loading the Dishwasher and The Ways We Usually Do Things
I have a family of five and all of us (mostly my son and I) eat a lot of meals and snacks. The kitchen, as they say, is always open.…
Why Do Brands Create Content
Why do brands create content? Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to sell Disney experiences. Netflix creates content to sell…
MailChimp Acquires Courier: What It Means For Your Business Content
This article is about your business content. Mailchimp recently acquired Courier. While the deal was announced in March, Mailchimp recently alerted their customers via email. Why did this deal happen?…
Content Is the New Credit Check
Build Your Content Credit When you apply for financing, like a business loan or a credit card or a mortgage, the information you provide on the front-end may pre-qualify you—but…
Stay in the Now with Podcasting
An article about how having an incredible podcasting conversation can keep you in the now. Uncertainty, like we are all facing in the world today, brings anxiety. With anxiety comes…
SiteGround Review 2020 | What Engine Is Your Website Running
With many options for your web hosting, we give you — SiteGround Review 2020 As a content marketing firm, our clients depend on us to build their brands and oftentimes…
Start a Podcast, Now
Should you start a podcast? According to Nielsen and Edison reports put together on this 2020 MusicOomph infographic, 51% of Americans have listened to a podcast. So the only question…
The Gift of Content: Here, I Thought This Might Interest You
An article about building relationships through the gift of content. Do you ever have in-depth conversations on a topic both you and the other person are really into? Maybe you’re…
Podcast Strategy Matters
A Charlotte, North Carolina podcast production company has some thoughts on podcast strategy. So you are thinking you maybe, kind of, sort of, want to start a podcast. Seems like everybody’s saying you should—you’ve…
Content Development | The New Retirement Plan
Content development to develop opportunities Are you planning to retire when you are 65? Maybe you are, but your retirement is not likely to resemble that of your parents or…
An Example of What We Do: Princeton Communities
The story of how we helped Princeton Communities with a website revamp. Sometimes people ask what we do. Simply put, we help you, the business leader, engage with your audience…
An Example of What We Do: Tony LaPrino
The story of how we helped Tony LaPrino build his podcast, Facing the Facts. Sometimes people ask what we do. And we can explain—we help you, the business leader, engage…
Create Content with the End in Mind
An article about an important step in the content creation process–create content with the end in mind. How many people do you need as clients for your business? I talked…
Content Creation: What If Nobody Cares?
Why Create Content When I talk to entrepreneurs and business leaders about content marketing, there’s one concern I hear over and over: “Why should I create content? No one cares what I…
Amazon Prime: Proof of Content
Ever wonder why Amazon would own and produce a series like Jack Ryan? I mean, that show costs $60 million to make for one season alone—the company isn’t going to…
Zero Click Search on Google
Have you ever used Google to find some information—but then not needed to click on any of the results? More and more often now, the answer you need will be…
We Are
A communications company. We create content for us. For you. Content including blogs, podcasts, social media, video, emails, and more. The content shares insights, stories, and experience. Communications is at the core of…
What Is Your Truth?
A genuine content marketing strategy It’s not uncommon for a salesperson to mirror their prospect, be it in mood, language, posture, past experiences, or interests. And when done naturally and…
Content Marketing is a Form of Bonding and Rapport
An article about bonding and rapport — and content Nothing replaces direct interaction with a person—ideally face-to-face, but direct interaction can happen other ways, too, from talking on the phone…
You Actually Do Have a Marketing Budget
Think you don’t have a marketing budget? Think again. Helping business professionals—it’s what we enjoy doing. If we can put some creativity into it, that’s even better, because then it’s…
Here’s The Thing: This Stuff Works
Take it from us, content marketing works. “I need leads,” you say. “I need new clients. I need revenue.” To which I say, “welcome to the club!” Seriously, what business…
“You Should Have a Podcast”
There’s a lot of things that have momentum in media, marketing, and business, from Netflix to the iPhone to Legos to Podcasts. Yes. Podcasts. The thing with podcasts is in…
Why Personal Branding Matters
Personal branding matters. Let’s see what Warren Buffet says on the topic. Personal Branding is not a new thing. Personal Branding is a buzzword these days. There are 656,000 posts…
UGH! How Dare You?
“UGH! How Dare You?” is a guest post from our editor, Caroline. It’s completely predictable. Every single time I get a document back from one of my editors, I will…
Stop Getting Pushed to What Everyone Else is Doing in Marketing
It’s time to stand out in your marketing. Your business is your livelihood. It’s your baby. You built it or maybe helped build it, from nothing. It means a lot to you.…
Genuine Content Marketing Is Hard Work
Sometimes I hear content marketing referred to as “passive marketing.” I meet people who think all they need to do is post a couple of pics on Instagram and clients…
“I Feel Pretty Connected Right Now”
It’s a polarizing world we live in. There are many “hot takes”. Meaning, someone makes a claim that grabs attention. That claim often is just a take—an opinion if you…
Stop Turning Your Employees into Masters of None
And Why Outsourcing Works I’ve noticed a trend in many small businesses lately—and it’s super concerning, even though these businesses themselves are having great success. They are growing, they have…
Why You Should Hire a Marketing Agency
OK, full disclosure; I own a marketing agency. But just because I’m biased doesn’t mean I’m wrong, and anyway, the topic of this article isn’t “Why You Should Hire My…
Are You Paying Attention?
Social media gives you great insights into the people you communicate with–if you are paying attention. It’s true that social media can drive you crazy. There’s just so much of…
Want to Grow Your Business in 2019? Do This!
Do you genuinely want to grow your business in 2019? Really? Good—I’m glad to hear it. I want to help. But I’m not really the type to tell you what…
Marketing Work We’re Proud Of
We love helping business leaders market their companies. Whether we are telling their stories, strategizing about social media, or creating websites, to us it is good business. Let us give…
The Social Media Decision
Often, a business leader comes to us, thinking of building and enhancing their social media exposure. Smart. But they aren’t sure where to start. Often, the business leader starts the…
Are You a Social Media Pretender?
It’s time to be honest with yourself. Are you a social media pretender when it comes to business? You say you’re on social media, but you’re not, are you? I’ve…
Websites… Anything Can Happen, Anytime: Are You Prepared?
Websites have their issues, are you prepared to fix them? Technology has issues—and it seems like these issues always arise when you least want them to. For example, on my…
7 Ideas for Small Businesses Creating Content
We need more small businesses creating content. Every business can create content. We create content for a lot of people, from insurance companies to t-shirt companies, keynote speakers to roofers.…
The Truest Form of Content Marketing
The truest form of content marketing gives I was reading a quasi-press release recently. It was from a marketing company talking about their relationship with a new client. It started…
How to Get LinkedIn Connections To Your Website
Give your audience the opportunity to visit your website utilizing your LinkedIn Connections LinkedIn is one of the hottest professional networking platforms. While it is a great way to meet and interact…
Good Health Habits in the Workplace from an Exercise Physiologist
Good health habits are hard to start, but beneficial when you do We recently had Eric Digiacomo on the Entrepreneur Perspectives Podcast. Eric is a certified exercise physiologist located in…
Social Media Account Monitoring: A Story
Social media account monitoring is not to be taken lightly It’s a cold, rainy Sunday morning. Turf fields make playing soccer possible on days like today. We’re ready. I mean, my son is…
College Internships Have Significant Upside
Why college internships are important to me When I write about my experiences here at KazSource, my hope is that my words can be useful, even inspirational, for other college students.…
Being a Purple Cow Thanks to Seth Godin
Why we have a content marketing company at all has a lot to do with Seth Godin and his Purple Cow. One of my favorite mentors I’ve never met is…
Entrepreneur Perspectives Podcast Clip: Get Discovered
The way you can be discovered in business is much like the way you can be found in baseball. Professional baseball player, Dean Jackson, was recently on our Entrepreneur Perspectives…
Create Unique Content | The Insurance Policy for Your Business
A new way to insure your business is to create unique content Let’s take this concept of insuring your business with unique content to the example of insurance agents. Yes,…
5 Amazing Jake Fleshner Quotes From Podcast Episode 023
Podcast episodes lead to quotes that can motivate and inspire. These are the quotes from a business owner in college, Jake Fleshner. Entrepreneur Perspectives | Episode 023. In every podcast…
3 Ways to Stand Out at the High Point Market
The High Point Market in High Point, NC is filled with opportunity The High Point Market (highpointmarket.org) is the largest furnishings industry trade show in the world. Twice a year,…
5 Amazing Jamie Mendelsohn Quotes From Podcast Episode 022
Podcast episodes lead to quotes that can motivate and inspire. These are the quotes from Life Settlement Specialist, Jamie Mendelsohn’s podcast she did with us. Entrepreneur Perspectives | Episode 022.…
5 Amazing Brady Murray Quotes From Podcast Episode 024
Podcast episodes lead to quotes that can motivate and inspire. These are the quotes from Brady Murray’s podcast he did with us. Entrepreneur Perspectives | Episode 024. In every…
Collaboration Time #2
Collaboration time is key! As you know from this post “Collaboration Time #1”, at KazSource, we love assisting other entrepreneurs in creating new content. We do this within their niche, their stories,…
Entrepreneur Perspectives Podcast Clip: Workplace Health
Be intentional…stay healthy in the workplace. This audio video is from our recent “Entrepreneur Perspectives” Podcast, Episode 26: Perspectives of a Charlotte Exercise Physiologist with Eric Digiacomo. This clip…
Entrepreneur Perspectives Podcast Clip: Work Life Alignment
It’s about work life alignment. Which is different than work life balance. This audio video is from our recent “Entrepreneur Perspectives” Podcast, Episode 25: Perspectives on Building Your Brand…
Collaboration Time #1
Bringing thoughts together to create new content is key in the collaborative era we live in. At KazCM (the marketing company for KazSource), we love helping other business owners create new…
Control Your Feed
Social media. It gives us tools and opportunities we have never had before. When else, in the history of the world, could I have acquired a client in Salt Lake…
Why is Funding Such a Buzzword
What happened to building a viable business that generates real revenue? It seems more than ever, companies are building businesses to get funding. What happened to business development, giving value…
The Simple Way to Tell Someone What You Do Without Boring Them
Do your eyes glaze over and your mind starts wandering when you meet someone and they start talking about their company like this: “Our company has been in business since…
Turn Down the Fire Hose
Have you ever received so many instructions and ideas that you didn’t know where to start? Or worse, have you ever given out information this way to others? We all…
Entrepreneurial Dreams Take Action
It’s time to put your entrepreneurial dreams into reality. You’ve set your goals and established your motivation for your business. You have your why. What now? Now is the time…
Create Content for Your Business Around Your Unique Interests
Have you ever thought about creating a blog, podcast, video series, or several social media posts based around your passion and then connecting it into your business. For example, within KazSource we have…
3 Ways Real Estate Agents Can Boost Production Using Social Media
A while back, we talked about the “3 Ways Real Estate Agents Can Differentiate Themselves” through the creative use of blogging and social media. But social media platforms such as…
Company Culture is Number One
As a CEO or business owner, you probably think about company culture a lot. I know I do in my role as Founder and CEO of KazSource, Inc. Culture is…
Entrepreneur Perspectives Podcast: Why Are We Investing Time Into Audio
I listen more than I watch. While I read a lot, I still listen more. I even listen to what I read. And now the big players like Apple and…
10 Hacks to Increase Your Twitter Following the Right Way
Twitter is the social media platform that allows for the most back and forth conversation. While Twitter has its issues from spammers, too much noise and bad content, it thrives…
Interact with People Even in B2B
Obviously, Business to Consumer (B2C) marketing is all about talking to people. When we discuss B2C, we can talk about how to build relationships, how to appeal to emotions, and…
Millennials are People Too
Let’s start this off by saying I am not a millennial. I don’t use words like Adulting, and I don’t live at home with my parents. Could you imagine? Okay,…
Facebook Tips: Scheduling Posts
You’re a business owner, so I can guarantee you are swamped with the everyday responsibilities of running your company. You can use marketing help in any way possible, right? Fortunately,…
Where Does YouTube Fit in the Business World?
With all of the different social media platforms available to you today, where does YouTube fit in? YouTube is mostly known for its viral videos, but how does that relate…
Content Marketing: 4 Reasons Why to Start with a Blog
Recently, during meetings with those who are new to content marketing in Charlotte, NC I have been asked by them whether they should start with a blog, a series of…
What is Native Content in Social Media and Why is it Important?
What is native content? Native content is content you post directly into a social media network, instead of simply posting a link. When users click on a link, they are…
Will Your Brand be Discovered on Instagram
Instagram has now become one of the most popular social media platforms and it’s possible for your brand to be discovered on Instagram. As we discuss social media with people…
Why Blogs are Still Important
As videos and podcasts become ever more popular, you might ask yourself if blogs are still important. The short answer is yes—no matter how much video becomes a part of…
The Power of a Hashtag on Instagram
The hashtag on Instagram is a great tool for drawing attention to an article, a post, or a topic. But you do have to use it right to get the…
How Using Today’s Social Media Tools Can Lead to Big Business
Instagram, Facebook, Twitter–if the first thing that pops into your head is selfies, friends, and funny videos, you are using them all wrong, at least in the context of business…
5 LinkedIn Tips to Help Make LinkedIn More Useful for You
LinkedIn Tips for You, the Entrepreneur Business owners are asking us how to make better use of LinkedIn. Many people think it is only for job seekers or to connect…
How to Get LinkedIn Connections To Your Website
As many business professionals know, LinkedIn is a great networking platform. While it is a great way to meet and interact with people, it can be difficult to have your…
Why Use Instagram for Your Business
Business owners in professional services (think attorneys, CPA’s, real estate agents, consultants, insurance advisors, etc) keep asking, what ROI do I get on Instagram (also known as Insta or IG)?…
Facebook for Your Business: Keeping Your Virtual Office Tidy
In several of our previous posts, we’ve discussed the great potential of Facebook for your business. While just keeping an active newsfeed can put you ahead of much of your…
Industries Change – Ask Blockbuster Video
In many industries, disruption is happening at a rapid pace. We see it with the insurance industry and the marketing industry. We also see it with our clients in their businesses…
2 Obstacles You Must Overcome for a Successful Blog
No matter what you’re trying to do, obstacles arise. The successful people anticipate these challenges and plan ahead properly, whether the goal (and its obstacles) is large or small. In…
The 3 Habits of a Consistent Blogger
We’ve all seen that blog that has three and a half posts and… stops. Even if new posts trickle in occasionally, if you have no idea when or if there’s…
5 Ways to Use the Feedly RSS Reader in Content Marketing
How we consume information and share information is something we are fascinated by at KazCM. In 2017, consumption of content and sharing of content is at an all time high.…
3 Steps on How to Organize Evernote
(Evernote Is the Tool of Choice for Organizing Your Blog Ideas) Evernote is the most useful personal organization tools I have seen. However, like many tools and project managers it…
“Like I’d Seen a Thing Or Two, You Know” – Johnny Cash
There is a line in the movie “Walk the Line,” a story about Johnny Cash’s life, where he says, “like I’d seen a thing or two, you know.” Johnny Cash…
Farewell to Mobile Popups…or Not?
You’re on your smartphone researching the Google search listings for some insider information for your March Madness bracket. In the past, website after website would often have those annoying popups…
How to Get Started With Social Media Marketing
Social Media Marketing takes time and patience. It’s also frustrating if you are not sure the best way to manage your social media networks. There are new social media apps…
The 3 Most Misused Social Media Networks in Business
“Social media” is almost a buzzword these days and these platforms are how most people now communicate online. But the fact that people are communicating is no proof that they’re…
Why You Should Do Creative Work First
It’s the biggest hack I have uncovered as a business owner We have a big day today! I have meetings lined up, people to talk with, and I’m excited about…
4 Reasons Why Twitter Still Matters
Twitter has been the punch line of many jokes. And for good reason—they have not evolved like many other social media networks. But as it stands, Twitter is still incredibly…
Automated Direct Messages on Twitter are Bad
Do you get frustrated when you receive an automated direct message on Twitter from someone or some company telling you how they can help you? You probably also get annoyed…
How Can You Spark Creativity?
I was chatting with a colleague recently about being creative. How finding time to be creative can improve your business in many ways–from new content, to new design. But also,…
Why You Need To Tell a Story in Business
Stories create connections between people and people are the integral part of any business. Previously, Mitch Long wrote about how these stories often become muted or forgotten when a business loses…
The 3 Best Social Media Networks for Professional Services Businesses in 2017
So, you want a social media presence? That’s smart…social media matters. But which social media network? You can’t fully commit yourself to all of them, there are just too many and…
Let 2021 Be the Year of Original Content
An article from 2017 about original content. And in 2020 (going into 2021), original content still works. 2017 has arrived. If you’ve never done it before, let this be the…
Social Selling Does Work
I’ve sat in countless meetings where the subject of social media comes up and right away the negativity comes out. Now, I am in financial services, one of the last…
Domain Privacy: Worth the Cost?
If you’ve ever set up a website or blog, then you’ve probably had to register a domain (unless you build it with Blogger, WordPress.org, or some other free option, at…
This Simple Process Will Lead to Your Next Client
If you are solely focused on your current projects and current clients, you are not going to succeed long-term. This may seem counter-intuitive. Yes, it’s important to give your clients…
“THEY” Said Facebook was for the Kids – Enter Snapchat
Up until a few years ago, everyone said Facebook was for kids. They said, “I don’t get it.” Today, Facebook has almost 1.6 BILLION Monthly Active Users. Now go look…
The Worst Case Scenario of Creating Content
When making a difficult decision, I like to ask myself what the worst-case scenario is. Try it; next time you’re trying to figure out whether to do a thing, imagine…
Marketing: Put Yourself Out There
This may not apply to all. If you are not looking to build a business, idea or brand—or grow, start or just put yourself out there, You can stop reading…
The Story Behind the Story
A lot of the business leaders we speak to like the idea of telling stories about their companies, but they don’t know what story to tell—and don’t have time to…
Pagers and Payphones to Content and Social Media
A path to content and social media When I first started in the life insurance business, I had a pager and a roll of quarters. When a partner or client…
1 Reason to Create Original Content
A simplified look into why you should create original content Have you ever walked through a neighborhood and said to yourself, “all these houses look alike?” Same color house, same…