KazCM Blog: Insights on Content Marketing, Social Media, and More
Write Badly
Hello, it’s your friendly, neighborhood editor again…. And today I’ve come to tell you to write badly. I know that sounds weird....
The Mind-Blowing Leverage and Return of Your Own Podcast
It’s said that having a podcast or a blog series does not have a good return on investment. But that’s wrong. It’s...
Writing Tips on Structure
Hi, there, your friendly neighborhood editor here. When you give your work to Eric to post, I’m the one who changes it...
Why Being Creative is Good for Your Mental Health
Do you ever notice how you feel good during or after a moment or episode of creativity? That’s because being creative is...
Editing a Podcast for Quality Sound
Audio mastering a podcast is hard work. In this blog, we consider what are the most important elements of editing a podcast...
Back to Basics: Why an Entrepreneur Should Start a Podcast in 2023
In this back-to-basic blog series, we look at why an entrepreneur should consider starting a podcast in the year 2023. Back to...
Benefits of Professional Podcast Editing | Why You Should Invest in Podcast Production
Nowadays, it’s hard to find a person who’s never heard of the word “podcast.” The podcasting industry has skyrocketed in the last...
Creativity Connects People
We so often talk about how content brings people together. Well, it’s the creativity that starts it all. Creativity in all its...
Education Through Content
Content + Technology = Where It’s At How to use content to educate a community. Or maybe you educate your team, your...
Stream of Consciousness: TikTok
“TikTok.” I said it, and the Zoom room gave that awkward giggle that means yeah, not here! Granted, this was a “corporate”...
A Phoenix Arizona Podcast Production Kinda Story
A tale, a story, a what’s to come about Phoenix Arizona podcast production Desert heat—can’t talk, can hardly walk. The local news...
The Movie Theater Experience
I hadn’t been to a theater in more than two years, not since COVID, but with Spiderman and The Batman both out...
Why Content Matters | Your Content Will Remain When You Die
This Why Content Matters piece is a content gift from our guest, Charlie Westerman Everyone dies We are all going to die...
The Necessity of Editors
This “necessity of editors” piece came to be after much back and forth with my own editor, Caroline Ailanthus. When I first...
Why Writers Need Trust
A while back, I wrote an article on why writers need editors. I stand by what I said, but it occurs to...
Why Writers Need Editors
If you are a writer, you need an editor. You might be saying “but my document is fine. It says what I...
Your New Favorite Email Newsletter #1 | Ted Lasso, Podcasting, and Long Walks
Welcome to your new fave email newsletter (go here). If you are already subscribed, thank you! If you’re not, here’s your chance. ...
The First Two Million
Two million podcasts, and counting… Two million is not a big number. Alright, in some contexts, it is a big number. Two...
I Wanna Go Fast!
A highly undervalued marketing tool — website speed. Fix it! Speed wins. Well, not always. Sometimes we need to reflect, take a...
Some People Say Blogging is Dead. Those Some People are Wrong!
I’ve heard over the years how blogging may actually be dead. I’ve thought about this some. And I have a thought. It’s...
Marketing Flexibility: The Frenemy to Consistency
Create flexibility in your marketing in 2021. Planning ahead is important. It’s part of getting yourself organized, and it’s a crucial part...
Brand Consistency Matters
Pay attention to your content and messaging because your brand consistency matters As we were building our content marketing agency, I realized...
Why We Doubled Down on Content Creation on the Why Are We Shouting Podcast
The Why Are We Shouting Podcast is a narrative style show with Jill Salzman. In this episode of her podcast, Jill asks...
The Content Bridge | Drawing
A drawing from Shane Snively, The Strategy Addict. This drawing below is “The Content Bridge”. Makes you think, doesn’t it? This is...
The Penalty Box
“The Penalty Box” is an article to get you to step outside of the box and into a new way of marketing–brand...
Filling the Brand Gap
“Filling the Brand Gap” is an article to get you thinking about your brand and how you can start building a real...
For Those Who Care
The content lives inside of you. We’re here to help you bring it out — your entrepreneurial content. We help the entrepreneur...
Why Content?
Sitting on the bench outside of our office on a nice spring day about four years ago, contemplating a large insurance case we’d...
How Not to Use LinkedIn
Interruption marketing is unfortunately still a thing. And it’s prevalent on LinkedIn. This is how not to use LinkedIn. Imagine connecting with...
Loading the Dishwasher and The Ways We Usually Do Things
I have a family of five and all of us (mostly my son and I) eat a lot of meals and snacks....
Why Do Brands Create Content
Why do brands create content? Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to...
MailChimp Acquires Courier: What It Means For Your Business Content
This article is about your business content. Mailchimp recently acquired Courier. While the deal was announced in March, Mailchimp recently alerted their...
Content Is the New Credit Check
Build Your Content Credit When you apply for financing, like a business loan or a credit card or a mortgage, the information...
Stay in the Now with Podcasting
An article about how having an incredible podcasting conversation can keep you in the now. Uncertainty, like we are all facing in...
SiteGround Review 2020 | What Engine Is Your Website Running
With many options for your web hosting, we give you — SiteGround Review 2020 As a content marketing firm, our clients depend...
Start a Podcast, Now
Should you start a podcast? According to Nielsen and Edison reports put together on this 2020 MusicOomph infographic, 51% of Americans have...
The Gift of Content: Here, I Thought This Might Interest You
An article about building relationships through the gift of content. Do you ever have in-depth conversations on a topic both you and...
Podcast Strategy Matters
A Charlotte, North Carolina podcast production company has some thoughts on podcast strategy. So you are thinking you maybe, kind of, sort of, want to start...
Content Development | The New Retirement Plan
Content development to develop opportunities Are you planning to retire when you are 65? Maybe you are, but your retirement is not...
An Example of What We Do: Princeton Communities
The story of how we helped Princeton Communities with a website revamp. Sometimes people ask what we do. Simply put, we help...
An Example of What We Do: Tony LaPrino
The story of how we helped Tony LaPrino build his podcast, Facing the Facts. Sometimes people ask what we do. And we...
Create Content with the End in Mind
An article about an important step in the content creation process–create content with the end in mind. How many people do you...
Content Creation: What If Nobody Cares?
Why Create Content When I talk to entrepreneurs and business leaders about content marketing, there’s one concern I hear over and over: “Why should...
Amazon Prime: Proof of Content
Ever wonder why Amazon would own and produce a series like Jack Ryan? I mean, that show costs $60 million to make...
Zero Click Search on Google
Have you ever used Google to find some information—but then not needed to click on any of the results? More and more...
We Are
A communications company. We create content for us. For you. Content including blogs, podcasts, social media, video, emails, and more. The content shares insights, stories,...
What Is Your Truth?
A genuine content marketing strategy It’s not uncommon for a salesperson to mirror their prospect, be it in mood, language, posture, past...
Content Marketing is a Form of Bonding and Rapport
An article about bonding and rapport — and content Nothing replaces direct interaction with a person—ideally face-to-face, but direct interaction can happen...