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KazCM Blog: Insights on Content Marketing, Social Media, and More

The Infinite Leverage of a Podcast

The Infinite Leverage of a Podcast

An executive from a bank calls me up, eager to discuss marketing. They’re on a mission to modernize their company and are...

The Second Day of Spring

The Second Day of Spring

The bird I cannot see whistles, “jeer-jeer-jeer, queedle-queedle.” And then again. A blue jay, no doubt, one of the most common birds...

On Heroes | Writing Heroes That Is

On Heroes

“On Heroes, Writing Heroes That Is” is an article by our editor, Caroline Ailanthus Hello, all, Eric’s editor here! But as you...

Opinions are like

Opinions Are Like…

Opinions. Everyone has them, and, like in economics, the more there are, the less they matter. But if an opinion is shared...

The Real Reason to Host a Podcast

The Real Reason to Host a Podcast

There’s something I’ve been wanting to talk about, and it hasn’t been coming out right. It’s about podcast hosting. The thing is,...

Why Read? Why Write?

Why Read? Why Write? | From the Editor

I’m scared of needles. Not fainting-from-fear scared, but definitely unjustified anxiety scared. See, I know perfectly well that it’s only a little...

My Superpower | From the Editor | Writing Is Work

My Superpower | From the Editor

Eric suggested I write an article on writing stamina. “You know how when you write, you at some point lose focus? How...

What if Your Article Lacks a Point | KazCM

What If Your Article Lacks a Point?

Hi, there, it’s your friendly neighborhood editor again. I’d like to say a little more about what I do and why—what’s actually...

write badly | KazCM

Write Badly

Hello, it’s your friendly, neighborhood editor again…. And today I’ve come to tell you to write badly. I know that sounds weird....

Writing Tips on Structure | KazCM Blog Editing

Writing Tips on Structure

Hi, there, your friendly neighborhood editor here. When you give your work to Eric to post, I’m the one who changes it...

Editing a Podcast for Quality Sound | KazCM

Editing a Podcast for Quality Sound

Audio mastering a podcast is hard work. In this blog, we consider what are the most important elements of editing a podcast...

creativity connects people | content matterz podcast

Creativity Connects People

We so often talk about how content brings people together. Well, it’s the creativity that starts it all. Creativity in all its...

Education Through Content | KazCM Podcast

Education Through Content

Content + Technology = Where It’s At How to use content to educate a community. Or maybe you educate your team, your...

TikTok | Stream of Consciousness | by KazCM, Content Production

Stream of Consciousness: TikTok

“TikTok.” I said it, and the Zoom room gave that awkward giggle that means yeah, not here! Granted, this was a “corporate”...

The Movie Theater Experience | a KazCM Blog Post

The Movie Theater Experience

I hadn’t been to a theater in more than two years, not since COVID, but with Spiderman and The Batman both out...

Necessity of Editors | KazCM | Marketing Company in Charlotte

The Necessity of Editors

This “necessity of editors” piece came to be after much back and forth with my own editor, Caroline Ailanthus. When I first...

Writers Need Trust | Content Matterz blog

Why Writers Need Trust

A while back, I wrote an article on why writers need editors. I stand by what I said, but it occurs to...

KazCM blog | Writers Need Editors

Why Writers Need Editors

If you are a writer, you need an editor. You might be saying “but my document is fine. It says what I...

The First Two Million Podcasts | KazCM Podcast Production Company

The First Two Million

Two million podcasts, and counting… Two million is not a big number. Alright, in some contexts, it is a big number. Two...

Website Speed

I Wanna Go Fast!

A highly undervalued marketing tool — website speed. Fix it! Speed wins. Well, not always. Sometimes we need to reflect, take a...

brand consistency matters | KazCM branding company

Brand Consistency Matters

Pay attention to your content and messaging because your brand consistency matters As we were building our content marketing agency, I realized...

The Content Bridge | A Drawing | KazCM, Content Production | Help Me

The Content Bridge | Drawing

A drawing from Shane Snively, The Strategy Addict. This drawing below is “The Content Bridge”. Makes you think, doesn’t it? This is...

The Penalty Box | KazCM | New Marketing Strategies

The Penalty Box

“The Penalty Box” is an article to get you to step outside of the box and into a new way of marketing–brand...

Filling the Brand Gap | Brand Marketing | KazCM

Filling the Brand Gap

“Filling the Brand Gap” is an article to get you thinking about your brand and how you can start building a real...

Entrepreneurial Content | For Those Who Care | KazCM Content Marketing

For Those Who Care

The content lives inside of you. We’re here to help you bring it out — your entrepreneurial content. We help the entrepreneur...

Why Content? | KazCM | Content Marketing Agency

Why Content?

Sitting on the bench outside of our office on a nice spring day about four years ago, contemplating a large insurance case we’d...

how not to use linkedin | kazcm linkedin marketing services

How Not to Use LinkedIn

Interruption marketing is unfortunately still a thing. And it’s prevalent on LinkedIn. This is how not to use LinkedIn. Imagine connecting with...

Why Do Brands Create Content

Why Do Brands Create Content

Why do brands create content? Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to...

credit

Content Is the New Credit Check

Build Your Content Credit When you apply for financing, like a business loan or a credit card or a mortgage, the information...

Stay in the Now with Podcasting | KazCM | Podcasting Conversation

Stay in the Now with Podcasting

An article about how having an incredible podcasting conversation can keep you in the now. Uncertainty, like we are all facing in...

Start a Podcast, Now | Podcast Production Company | CLT North Carolina

Start a Podcast, Now

Should you start a podcast? According to Nielsen and Edison reports put together on this 2020 MusicOomph infographic, 51% of Americans have...