This “necessity of editors” piece came to be after much back and forth with my own editor, Caroline Ailanthus. When I first...

A while back, I wrote an article on why writers need editors. I stand by what I said, but it occurs to...

If you are a writer, you need an editor. You might be saying “but my document is fine. It says what I...

Welcome to your new fave email newsletter (go here). If you are already subscribed, thank you! If you’re not, here’s your chance. ...

Two million podcasts, and counting… Two million is not a big number. Alright, in some contexts, it is a big number. Two...

A highly undervalued marketing tool — website speed. Fix it! Speed wins. Well, not always. Sometimes we need to reflect, take a...

I’ve heard over the years how blogging may actually be dead. I’ve thought about this some. And I have a thought. It’s...

Create flexibility in your marketing in 2021.  Planning ahead is important. It’s part of getting yourself organized, and it’s a crucial part...

Pay attention to your content and messaging because your brand consistency matters As we were building our content marketing agency, I realized...

The Why Are We Shouting Podcast is a narrative style show with Jill Salzman. In this episode of her podcast, Jill asks...

A drawing from Shane Snively, The Strategy Addict. This drawing below is “The Content Bridge”. Makes you think, doesn’t it? This is...

“The Penalty Box” is an article to get you to step outside of the box and into a new way of marketing–brand...

“Filling the Brand Gap” is an article to get you thinking about your brand and how you can start building a real...

The content lives inside of you. We’re here to help you bring it out — your entrepreneurial content. We help the entrepreneur...

Sitting on the bench outside of our office on a nice spring day about four years ago, contemplating a large insurance case we’d...

Interruption marketing is unfortunately still a thing. And it’s prevalent on LinkedIn. This is how not to use LinkedIn. Imagine connecting with...

I have a family of five and all of us (mostly my son and I) eat a lot of meals and snacks....

Why do brands create content? Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to...

This article is about your business content. Mailchimp recently acquired Courier. While the deal was announced in March, Mailchimp recently alerted their...

Build Your Content Credit When you apply for financing, like a business loan or a credit card or a mortgage, the information...

An article about how having an incredible podcasting conversation can keep you in the now. Uncertainty, like we are all facing in...

With many options for your web hosting, we give you — SiteGround Review 2020 As a content marketing firm, our clients depend...

Should you start a podcast? According to Nielsen and Edison reports put together on this 2020 MusicOomph infographic, 51% of Americans have...

An article about building relationships through the gift of content.   Do you ever have in-depth conversations on a topic both you and...

A Charlotte, North Carolina podcast production company has some thoughts on podcast strategy. So you are thinking you maybe, kind of, sort of, want to start...

Content development to develop opportunities Are you planning to retire when you are 65? Maybe you are, but your retirement is not...

The story of how we helped Princeton Communities with a website revamp. Sometimes people ask what we do. Simply put, we help...

The story of how we helped Tony LaPrino build his podcast, Facing the Facts.  Sometimes people ask what we do. And we...

An article about an important step in the content creation process–create content with the end in mind.   How many people do you...

Why Create Content When I talk to entrepreneurs and business leaders about content marketing, there’s one concern I hear over and over: “Why should...

Ever wonder why Amazon would own and produce a series like Jack Ryan? I mean, that show costs $60 million to make...

Have you ever used Google to find some information—but then not needed to click on any of the results? More and more...

A communications company.  We create content for us. For you. Content including blogs, podcasts, social media, video, emails, and more.  The content shares insights, stories,...

A genuine content marketing strategy It’s not uncommon for a salesperson to mirror their prospect, be it in mood, language, posture, past...

An article about bonding and rapport — and content Nothing replaces direct interaction with a person—ideally face-to-face, but direct interaction can happen...

Think you don’t have a marketing budget? Think again.  Helping business professionals—it’s what we enjoy doing. If we can put some creativity...

Take it from us, content marketing works.  “I need leads,” you say. “I need new clients. I need revenue.” To which I...

There’s a lot of things that have momentum in media, marketing, and business, from Netflix to the iPhone to Legos to Podcasts....

Personal branding matters. Let’s see what Warren Buffet says on the topic. Personal Branding is not a new thing.  Personal Branding is...

“UGH! How Dare You?” is a guest post from our editor, Caroline. It’s completely predictable. Every single time I get a document...

It’s time to stand out in your marketing. Your business is your livelihood. It’s your baby. You built it or maybe helped...

Sometimes I hear content marketing referred to as “passive marketing.” I meet people who think all they need to do is post...

It’s a polarizing world we live in. There are many “hot takes”. Meaning, someone makes a claim that grabs attention. That claim...

And Why Outsourcing Works I’ve noticed a trend in many small businesses lately—and it’s super concerning, even though these businesses themselves are...

OK, full disclosure; I own a marketing agency. But just because I’m biased doesn’t mean I’m wrong, and anyway, the topic of...

Social media gives you great insights into the people you communicate with–if you are paying attention. It’s true that social media can...

Do you genuinely want to grow your business in 2019? Really? Good—I’m glad to hear it. I want to help. But I’m...

We love helping business leaders market their companies. Whether we are telling their stories, strategizing about social media, or creating websites, to...