A Charlotte, North Carolina podcast production company has some thoughts on podcast strategy. So you are thinking you maybe, kind of, sort of, want to start a podcast. Seems like everybody’s saying you should—you’ve…
Content development to develop opportunities Are you planning to retire when you are 65? Maybe you are, but your retirement is not likely to resemble that of your parents or…
The story of how we helped Princeton Communities with a website revamp. Sometimes people ask what we do. Simply put, we help you, the business leader, engage with your audience…
The story of how we helped Tony LaPrino build his podcast, Facing the Facts. Sometimes people ask what we do. And we can explain—we help you, the business leader, engage…
An article about an important step in the content creation process–create content with the end in mind. How many people do you need as clients for your business? I talked…
Why Create Content When I talk to entrepreneurs and business leaders about content marketing, there’s one concern I hear over and over: “Why should I create content? No one cares what I…
Ever wonder why Amazon would own and produce a series like Jack Ryan? I mean, that show costs $60 million to make for one season alone—the company isn’t going to…
Have you ever used Google to find some information—but then not needed to click on any of the results? More and more often now, the answer you need will be…
A genuine content marketing strategy It’s not uncommon for a salesperson to mirror their prospect, be it in mood, language, posture, past experiences, or interests. And when done naturally and…
An article about bonding and rapport — and content Nothing replaces direct interaction with a person—ideally face-to-face, but direct interaction can happen other ways, too, from talking on the phone…
Think you don’t have a marketing budget? Think again. Helping business professionals—it’s what we enjoy doing. If we can put some creativity into it, that’s even better, because then it’s…
Take it from us, content marketing works. “I need leads,” you say. “I need new clients. I need revenue.” To which I say, “welcome to the club!” Seriously, what business…
There’s a lot of things that have momentum in media, marketing, and business, from Netflix to the iPhone to Legos to Podcasts. Yes. Podcasts. The thing with podcasts is in…
Personal branding matters. Let’s see what Warren Buffet says on the topic. Personal Branding is not a new thing. Personal Branding is a buzzword these days. There are 656,000 posts…
“UGH! How Dare You?” is a guest post from our editor, Caroline. It’s completely predictable. Every single time I get a document back from one of my editors, I will…
It’s time to stand out in your marketing. Your business is your livelihood. It’s your baby. You built it or maybe helped build it, from nothing. It means a lot to you.…
Sometimes I hear content marketing referred to as “passive marketing.” I meet people who think all they need to do is post a couple of pics on Instagram and clients…
It’s a polarizing world we live in. There are many “hot takes”. Meaning, someone makes a claim that grabs attention. That claim often is just a take—an opinion if you…
And Why Outsourcing Works I’ve noticed a trend in many small businesses lately—and it’s super concerning, even though these businesses themselves are having great success. They are growing, they have…
OK, full disclosure; I own a marketing agency. But just because I’m biased doesn’t mean I’m wrong, and anyway, the topic of this article isn’t “Why You Should Hire My…
Social media gives you great insights into the people you communicate with–if you are paying attention. It’s true that social media can drive you crazy. There’s just so much of…
Do you genuinely want to grow your business in 2019? Really? Good—I’m glad to hear it. I want to help. But I’m not really the type to tell you what…
We love helping business leaders market their companies. Whether we are telling their stories, strategizing about social media, or creating websites, to us it is good business. Let us give…
Often, a business leader comes to us, thinking of building and enhancing their social media exposure. Smart. But they aren’t sure where to start. Often, the business leader starts the…
It’s time to be honest with yourself. Are you a social media pretender when it comes to business? You say you’re on social media, but you’re not, are you? I’ve…
Websites have their issues, are you prepared to fix them? Technology has issues—and it seems like these issues always arise when you least want them to. For example, on my…
We need more small businesses creating content. Every business can create content. We create content for a lot of people, from insurance companies to t-shirt companies, keynote speakers to roofers.…
The truest form of content marketing gives I was reading a quasi-press release recently. It was from a marketing company talking about their relationship with a new client. It started…
Give your audience the opportunity to visit your website utilizing your LinkedIn Connections LinkedIn is one of the hottest professional networking platforms. While it is a great way to meet and interact…
Good health habits are hard to start, but beneficial when you do We recently had Eric Digiacomo on the Entrepreneur Perspectives Podcast. Eric is a certified exercise physiologist located in…
Social media account monitoring is not to be taken lightly It’s a cold, rainy Sunday morning. Turf fields make playing soccer possible on days like today. We’re ready. I mean, my son is…
Why college internships are important to me When I write about my experiences here at KazSource, my hope is that my words can be useful, even inspirational, for other college students.…
Why we have a content marketing company at all has a lot to do with Seth Godin and his Purple Cow. One of my favorite mentors I’ve never met is…
The way you can be discovered in business is much like the way you can be found in baseball. Professional baseball player, Dean Jackson, was recently on our Entrepreneur Perspectives…
A new way to insure your business is to create unique content Let’s take this concept of insuring your business with unique content to the example of insurance agents. Yes,…
Podcast episodes lead to quotes that can motivate and inspire. These are the quotes from a business owner in college, Jake Fleshner. Entrepreneur Perspectives | Episode 023. In every podcast…
The High Point Market in High Point, NC is filled with opportunity The High Point Market (highpointmarket.org) is the largest furnishings industry trade show in the world. Twice a year,…
Podcast episodes lead to quotes that can motivate and inspire. These are the quotes from Life Settlement Specialist, Jamie Mendelsohn’s podcast she did with us. Entrepreneur Perspectives | Episode 022.…
Podcast episodes lead to quotes that can motivate and inspire. These are the quotes from Brady Murray’s podcast he did with us. Entrepreneur Perspectives | Episode 024. In every…
Collaboration time is key! As you know from this post “Collaboration Time #1”, at KazSource, we love assisting other entrepreneurs in creating new content. We do this within their niche, their stories,…
Be intentional…stay healthy in the workplace. This audio video is from our recent “Entrepreneur Perspectives” Podcast, Episode 26: Perspectives of a Charlotte Exercise Physiologist with Eric Digiacomo. This clip…
It’s about work life alignment. Which is different than work life balance. This audio video is from our recent “Entrepreneur Perspectives” Podcast, Episode 25: Perspectives on Building Your Brand…
Bringing thoughts together to create new content is key in the collaborative era we live in. At KazCM (the marketing company for KazSource), we love helping other business owners create new…
Social media. It gives us tools and opportunities we have never had before. When else, in the history of the world, could I have acquired a client in Salt Lake…
What happened to building a viable business that generates real revenue? It seems more than ever, companies are building businesses to get funding. What happened to business development, giving value…
Do your eyes glaze over and your mind starts wandering when you meet someone and they start talking about their company like this: “Our company has been in business since…
Have you ever received so many instructions and ideas that you didn’t know where to start? Or worse, have you ever given out information this way to others? We all…
It’s time to put your entrepreneurial dreams into reality. You’ve set your goals and established your motivation for your business. You have your why. What now? Now is the time…
Have you ever thought about creating a blog, podcast, video series, or several social media posts based around your passion and then connecting it into your business. For example, within KazSource we have…
A while back, we talked about the “3 Ways Real Estate Agents Can Differentiate Themselves” through the creative use of blogging and social media. But social media platforms such as…
As a CEO or business owner, you probably think about company culture a lot. I know I do in my role as Founder and CEO of KazSource, Inc. Culture is…
I listen more than I watch. While I read a lot, I still listen more. I even listen to what I read. And now the big players like Apple and…
Twitter is the social media platform that allows for the most back and forth conversation. While Twitter has its issues from spammers, too much noise and bad content, it thrives…
Obviously, Business to Consumer (B2C) marketing is all about talking to people. When we discuss B2C, we can talk about how to build relationships, how to appeal to emotions, and…
Let’s start this off by saying I am not a millennial. I don’t use words like Adulting, and I don’t live at home with my parents. Could you imagine? Okay,…
You’re a business owner, so I can guarantee you are swamped with the everyday responsibilities of running your company. You can use marketing help in any way possible, right? Fortunately,…
With all of the different social media platforms available to you today, where does YouTube fit in? YouTube is mostly known for its viral videos, but how does that relate…
Recently, during meetings with those who are new to content marketing in Charlotte, NC I have been asked by them whether they should start with a blog, a series of…
What is native content? Native content is content you post directly into a social media network, instead of simply posting a link. When users click on a link, they are…
Instagram has now become one of the most popular social media platforms and it’s possible for your brand to be discovered on Instagram. As we discuss social media with people…
As videos and podcasts become ever more popular, you might ask yourself if blogs are still important. The short answer is yes—no matter how much video becomes a part of…
The hashtag on Instagram is a great tool for drawing attention to an article, a post, or a topic. But you do have to use it right to get the…
Instagram, Facebook, Twitter–if the first thing that pops into your head is selfies, friends, and funny videos, you are using them all wrong, at least in the context of business…
LinkedIn Tips for You, the Entrepreneur Business owners are asking us how to make better use of LinkedIn. Many people think it is only for job seekers or to connect…
As many business professionals know, LinkedIn is a great networking platform. While it is a great way to meet and interact with people, it can be difficult to have your…
Business owners in professional services (think attorneys, CPA’s, real estate agents, consultants, insurance advisors, etc) keep asking, what ROI do I get on Instagram (also known as Insta or IG)?…
In several of our previous posts, we’ve discussed the great potential of Facebook for your business. While just keeping an active newsfeed can put you ahead of much of your…
In many industries, disruption is happening at a rapid pace. We see it with the insurance industry and the marketing industry. We also see it with our clients in their businesses…
No matter what you’re trying to do, obstacles arise. The successful people anticipate these challenges and plan ahead properly, whether the goal (and its obstacles) is large or small. In…
We’ve all seen that blog that has three and a half posts and… stops. Even if new posts trickle in occasionally, if you have no idea when or if there’s…
How we consume information and share information is something we are fascinated by at KazCM. In 2017, consumption of content and sharing of content is at an all time high.…
(Evernote Is the Tool of Choice for Organizing Your Blog Ideas) Evernote is the most useful personal organization tools I have seen. However, like many tools and project managers it…
There is a line in the movie “Walk the Line,” a story about Johnny Cash’s life, where he says, “like I’d seen a thing or two, you know.” Johnny Cash…
You’re on your smartphone researching the Google search listings for some insider information for your March Madness bracket. In the past, website after website would often have those annoying popups…
Social Media Marketing takes time and patience. It’s also frustrating if you are not sure the best way to manage your social media networks. There are new social media apps…
“Social media” is almost a buzzword these days and these platforms are how most people now communicate online. But the fact that people are communicating is no proof that they’re…
It’s the biggest hack I have uncovered as a business owner We have a big day today! I have meetings lined up, people to talk with, and I’m excited about…
Twitter has been the punch line of many jokes. And for good reason—they have not evolved like many other social media networks. But as it stands, Twitter is still incredibly…
Do you get frustrated when you receive an automated direct message on Twitter from someone or some company telling you how they can help you? You probably also get annoyed…
I was chatting with a colleague recently about being creative. How finding time to be creative can improve your business in many ways–from new content, to new design. But also,…
Stories create connections between people and people are the integral part of any business. Previously, Mitch Long wrote about how these stories often become muted or forgotten when a business loses…
So, you want a social media presence? That’s smart…social media matters. But which social media network? You can’t fully commit yourself to all of them, there are just too many and…
2017 has arrived. If you’ve never done it before, let this be the year you start to create original content. Gone are the days of cookie-cutter corporate-speak. People see right…
I’ve sat in countless meetings where the subject of social media comes up and right away the negativity comes out. Now, I am in financial services, one of the last…
If you’ve ever set up a website or blog, then you’ve probably had to register a domain (unless you build it with Blogger, WordPress.org, or some other free option, at…
If you are solely focused on your current projects and current clients, you are not going to succeed long-term. This may seem counter-intuitive. Yes, it’s important to give your clients…
Up until a few years ago, everyone said Facebook was for kids. They said, “I don’t get it.” Today, Facebook has almost 1.6 BILLION Monthly Active Users. Now go look…
When making a difficult decision, I like to ask myself what the worst-case scenario is. Try it; next time you’re trying to figure out whether to do a thing, imagine…
This may not apply to all. If you are not looking to build a business, idea or brand—or grow, start or just put yourself out there, You can stop reading…
A lot of the business leaders we speak to like the idea of telling stories about their companies, but they don’t know what story to tell—and don’t have time to…
When I first started in the life insurance business, I had a pager and a roll of quarters. When a partner or client would page me, I would head to…
Have you ever walked through a neighborhood and said to yourself, “all these houses look alike?” Same color house, same color shutters, same look, same feel. That’s what it is…