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KazCM Blog: Insights on Content Marketing, Social Media, and More

Necessity of Editors | KazCM | Marketing Company in Charlotte

The Necessity of Editors

This “necessity of editors” piece came to be after much back and forth with my own editor, Caroline Ailanthus. When I first...

Writers Need Trust | Content Matterz blog

Why Writers Need Trust

A while back, I wrote an article on why writers need editors. I stand by what I said, but it occurs to...

KazCM blog | Writers Need Editors

Why Writers Need Editors

If you are a writer, you need an editor. You might be saying “but my document is fine. It says what I...

The First Two Million Podcasts | KazCM Podcast Production Company

The First Two Million

Two million podcasts, and counting… Two million is not a big number. Alright, in some contexts, it is a big number. Two...

Website Speed

I Wanna Go Fast!

A highly undervalued marketing tool — website speed. Fix it! Speed wins. Well, not always. Sometimes we need to reflect, take a...

brand consistency matters | KazCM branding company

Brand Consistency Matters

Pay attention to your content and messaging because your brand consistency matters As we were building our content marketing agency, I realized...

The Content Bridge | A Drawing | KazCM, Content Production | Help Me

The Content Bridge | Drawing

A drawing from Shane Snively, The Strategy Addict. This drawing below is “The Content Bridge”. Makes you think, doesn’t it? This is...

The Penalty Box | KazCM | New Marketing Strategies

The Penalty Box

“The Penalty Box” is an article to get you to step outside of the box and into a new way of marketing–brand...

Filling the Brand Gap | Brand Marketing | KazCM

Filling the Brand Gap

“Filling the Brand Gap” is an article to get you thinking about your brand and how you can start building a real...

Entrepreneurial Content | For Those Who Care | KazCM Content Marketing

For Those Who Care

The content lives inside of you. We’re here to help you bring it out — your entrepreneurial content. We help the entrepreneur...

Why Content? | KazCM | Content Marketing Agency

Why Content?

Sitting on the bench outside of our office on a nice spring day about four years ago, contemplating a large insurance case we’d...

how not to use linkedin | kazcm linkedin marketing services

How Not to Use LinkedIn

Interruption marketing is unfortunately still a thing. And it’s prevalent on LinkedIn. This is how not to use LinkedIn. Imagine connecting with...

Why Do Brands Create Content

Why Do Brands Create Content

Why do brands create content? Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to...

credit

Content Is the New Credit Check

Build Your Content Credit When you apply for financing, like a business loan or a credit card or a mortgage, the information...

Stay in the Now with Podcasting | KazCM | Podcasting Conversation

Stay in the Now with Podcasting

An article about how having an incredible podcasting conversation can keep you in the now. Uncertainty, like we are all facing in...

Start a Podcast, Now | Podcast Production Company | CLT North Carolina

Start a Podcast, Now

Should you start a podcast? According to Nielsen and Edison reports put together on this 2020 MusicOomph infographic, 51% of Americans have...

Podcast Strategy Matters | KazCM | Charlotte, NC Podcast Production

Podcast Strategy Matters

A Charlotte, North Carolina podcast production company has some thoughts on podcast strategy. So you are thinking you maybe, kind of, sort of, want to start...

Create Content with the End in Mind | KazCM | Content Creation Process

Create Content with the End in Mind

An article about an important step in the content creation process–create content with the end in mind.   How many people do you...

Content Creation: What If Nobody Cares? | Why Create Content? | KazSource

Content Creation: What If Nobody Cares?

Why Create Content When I talk to entrepreneurs and business leaders about content marketing, there’s one concern I hear over and over: “Why should...

Amazon Prime: Proof of Content | Amazon Prime Content | KazCM

Amazon Prime: Proof of Content

Ever wonder why Amazon would own and produce a series like Jack Ryan? I mean, that show costs $60 million to make...

Zero Click Search on Google | Blog

Zero Click Search on Google

Have you ever used Google to find some information—but then not needed to click on any of the results? More and more...

Charlotte Communications Company | KazCM

We Are

A communications company.  We create content for us. For you. Content including blogs, podcasts, social media, video, emails, and more.  The content shares insights, stories,...

Genuine Content Marketing Strategy | What Is Your Truth? | KazCM in CLT | Charleston, SC

What Is Your Truth?

A genuine content marketing strategy It’s not uncommon for a salesperson to mirror their prospect, be it in mood, language, posture, past...

You Actually Do Have a Marketing Budget | KazCM

You Actually Do Have a Marketing Budget

Think you don’t have a marketing budget? Think again.  Helping business professionals—it’s what we enjoy doing. If we can put some creativity...

“You Should Have a Podcast” | KazCM Podcast Production in Charlotte, NC

“You Should Have a Podcast”

There’s a lot of things that have momentum in media, marketing, and business, from Netflix to the iPhone to Legos to Podcasts....

Why Personal Branding Matters

Why Personal Branding Matters

Personal branding matters. Let’s see what Warren Buffet says on the topic. Personal Branding is not a new thing.  Personal Branding is...

UGH! How Dare You? | Trusting Another Perspective | KazCM

UGH! How Dare You?

“UGH! How Dare You?” is a guest post from our editor, Caroline. It’s completely predictable. Every single time I get a document...

"I Feel Connected Right Now" | KazCM Social Media Marketing

“I Feel Pretty Connected Right Now”

It’s a polarizing world we live in. There are many “hot takes”. Meaning, someone makes a claim that grabs attention. That claim...

Why You Should Hire a Marketing Agency | KazCM Charlotte Marketing

Why You Should Hire a Marketing Agency

OK, full disclosure; I own a marketing agency. But just because I’m biased doesn’t mean I’m wrong, and anyway, the topic of...

Are You Paying Attention? | Social Media Marketing Agency Charlotte, NC

Are You Paying Attention?

Social media gives you great insights into the people you communicate with–if you are paying attention. It’s true that social media can...

Marketing Work We're Proud Of | Marketing Agency in Charlotte, NC

Marketing Work We’re Proud Of

We love helping business leaders market their companies. Whether we are telling their stories, strategizing about social media, or creating websites, to...