Brand Consistency Matters
Pay attention to your content and messaging because your brand consistency matters When I first started interning at Kaz, I learned one thing very quickly—how important an entrepreneur’s story is…
Entrepreneur Perspectives Podcast Episodes about LinkedIn:
Pay attention to your content and messaging because your brand consistency matters When I first started interning at Kaz, I learned one thing very quickly—how important an entrepreneur’s story is…
A drawing from Shane Snively, The Strategy Addict. This drawing below is “The Content Bridge”. Makes you think, doesn’t it? This is a continuation of the brand series: Part 1:…
“The Penalty Box” is an article to get you to step outside of the box and into a new way of marketing–brand marketing. By The Strategy Addict, Shane Snively. This…
“Filling the Brand Gap” is an article to get you thinking about your brand and how you can start building a real brand for yourself. By The Strategy Addict, Shane…
The content lives inside of you. We’re here to help you bring it out — your entrepreneurial content. We help the entrepreneur tell their own story to those who care.…
Sitting on the bench outside of our office on a nice spring day about four years ago, contemplating a large insurance case we’d just lost, I realized it was time to…
I have a family of five and all of us (mostly my son and I) eat a lot of meals and snacks. The kitchen, as they say, is always open.…
Why do brands create content? Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to sell Disney experiences. Netflix creates content to sell…
Build Your Content Credit When you apply for financing, like a business loan or a credit card or a mortgage, the information you provide on the front-end may pre-qualify you—but…
Should you start a podcast? According to Nielsen and Edison reports put together on this 2020 MusicOomph infographic, 51% of Americans have listened to a podcast. So the only question…
A Charlotte, North Carolina podcast production company has some thoughts on podcast strategy. So you are thinking you maybe, kind of, sort of, want to start a podcast. Seems like everybody’s saying you should—you’ve…
Content development to develop opportunities Are you planning to retire when you are 65? Maybe you are, but your retirement is not likely to resemble that of your parents or…
Why Create Content When I talk to entrepreneurs and business leaders about content marketing, there’s one concern I hear over and over: “Why should I create content? No one cares what I…
A genuine content marketing strategy It’s not uncommon for a salesperson to mirror their prospect, be it in mood, language, posture, past experiences, or interests. And when done naturally and…
Personal branding matters. Let’s see what Warren Buffet says on the topic. Personal Branding is not a new thing. Personal Branding is a buzzword these days. There are 656,000 posts…
OK, full disclosure; I own a marketing agency. But just because I’m biased doesn’t mean I’m wrong, and anyway, the topic of this article isn’t “Why You Should Hire My…
Often, a business leader comes to us, thinking of building and enhancing their social media exposure. Smart. But they aren’t sure where to start. Often, the business leader starts the…
We need more small businesses creating content. Every business can create content. We create content for a lot of people, from insurance companies to t-shirt companies, keynote speakers to roofers.…
A new way to insure your business is to create unique content Let’s take this concept of insuring your business with unique content to the example of insurance agents. Yes,…
Podcast episodes lead to quotes that can motivate and inspire. These are the quotes from a business owner in college, Jake Fleshner. Entrepreneur Perspectives | Episode 023. In every podcast…
Instagram has now become one of the most popular social media platforms and it’s possible for your brand to be discovered on Instagram. As we discuss social media with people…
Business owners in professional services (think attorneys, CPA’s, real estate agents, consultants, insurance advisors, etc) keep asking, what ROI do I get on Instagram (also known as Insta or IG)?…
Social Media Marketing takes time and patience. It’s also frustrating if you are not sure the best way to manage your social media networks. There are new social media apps…
So, you want a social media presence? That’s smart…social media matters. But which social media network? You can’t fully commit yourself to all of them, there are just too many and…
This may not apply to all. If you are not looking to build a business, idea or brand—or grow, start or just put yourself out there, You can stop reading…