KazCM

Why Content Matters | Your Content Will Remain When You Die

Why Content Matters | Your Content Will Remain When You Die

This Why Content Matters piece is a content gift from our guest, Charlie Westerman Everyone dies We are all going to die one day. It’s a thought that not many people enjoy. However, it is an important fact of life. When we die, what will remain? Most people would answer memories. People will remember our … Read more

The First Two Million

The First Two Million Podcasts | KazCM Podcast Production Company

Two million podcasts, and counting… Two million is not a big number. Alright, in some contexts, it is a big number. Two million would be a lot of listeners for a podcast, for example. But it’s actually the total number of podcasts, and that’s not a lot, as Fatima Zaidi, from Inc_Quill (on Twitter) showed … Read more

I Wanna Go Fast!

Website Speed

A highly undervalued marketing tool — website speed. Fix it! Speed wins. Well, not always. Sometimes we need to reflect, take a break, think, and exercise patience. But speed still wins. It’s a great paradox of sorts. Go fast, but be patient.  What? You need to go fast in the short term, but you need … Read more

Marketing Flexibility: The Frenemy to Consistency

Marketing Flexibility: The Frenemy to Consistency

Create flexibility in your marketing in 2021.  Planning ahead is important. It’s part of getting yourself organized, and it’s a crucial part of working with others. A contract is a plan. A business proposal is a plan. Plans get you on the same page with the person or people you are engaging with, and they … Read more