Charlotte Communications Company | KazCM

We Are

A communications company.  We create content for us. For you. Content including blogs, podcasts, social media, video, emails, and more.  The content shares insights, stories, and experience.  Communications is at the core of what we do.    A publisher.  Content is great, but the content needs to be put out there. It needs publishing. It needs execution.  We take…

Genuine Content Marketing Strategy | What Is Your Truth? | KazCM in CLT | Charleston, SC

What Is Your Truth?

A genuine content marketing strategy It’s not uncommon for a salesperson to mirror their prospect, be it in mood, language, posture, past experiences, or interests. And when done naturally and with completely genuine behavior—in other words, the salesperson or business professional is being themselves—it’s a good thing. Because it’s their truth. But, when it is…

Here’s The Thing: This Stuff Works | KazCM | Genuine Content Marketing

Here’s The Thing: This Stuff Works

Take it from us, content marketing works.  “I need leads,” you say. “I need new clients. I need revenue.” To which I say, “welcome to the club!” Seriously, what business isn’t looking for new opportunities? The temptation is to develop an aggressive sales process to pull in as many new prospects as quickly as possible,…

“You Should Have a Podcast” | KazCM Podcast Production in Charlotte, NC

“You Should Have a Podcast”

There’s a lot of things that have momentum in media, marketing, and business, from Netflix to the iPhone to Legos to Podcasts. Yes. Podcasts. The thing with podcasts is in a way, they’ve been around a long time. Remember radio? So it’s not like audio is something new. It’s just that now listeners can access…

Why Personal Branding Matters

Why Personal Branding Matters

Personal branding matters. Let’s see what Warren Buffet says on the topic. Personal Branding is not a new thing.  Personal Branding is a buzzword these days. There are 656,000 posts on Instagram with the hashtag #personalbranding. There are 201,000 more with the hashtag #personalbrand. Sometimes buzz is only that, but sometimes buzz is about something…

UGH! How Dare You? | Trusting Another Perspective | KazCM

UGH! How Dare You?

“UGH! How Dare You?” is a guest post from our editor, Caroline. It’s completely predictable. Every single time I get a document back from one of my editors, I will squawk with indignation about at least one of the stupid and artless changes the editor has made to my work—and then within a couple of…