KazCM

Brand Consistency Matters

brand consistency matters | KazCM branding company

Pay attention to your content and messaging because your brand consistency matters As we were building our content marketing agency, I realized one thing—how important an entrepreneur’s story is to the branding of their business. Every business owner has a unique story, whether it’s a “mom and pop” coffee shop in the town of Lake … Read more

Why We Doubled Down on Content Creation on the Why Are We Shouting Podcast

Why are we shouting podcast | Eric Kasimov and Jill Salzman

The Why Are We Shouting Podcast is a narrative style show with Jill Salzman. In this episode of her podcast, Jill asks Eric Kasimov about the moment he decided to double down on the content creation business. Eric tells his story about when he decided to “double-down” on the content creation business and why he … Read more

For Those Who Care

Entrepreneurial Content | For Those Who Care | KazCM Content Marketing

The content lives inside of you. We’re here to help you bring it out — your entrepreneurial content. We help the entrepreneur tell their own story to those who care. There are so many stories to be told. Some are heartfelt, some are inspiring, some lead by example. Some are specific, some are anecdotal, some … Read more

Why Content?

Why Content? | KazCM | Content Marketing Agency

Sitting on the bench outside of our office on a nice spring day about four years ago, contemplating a large insurance case we’d just lost, I realized it was time to double down on content creation.  I had already started to create content for SportsEpreneur.com. And I’d had this vision that others would want to collaborate with … Read more

Why Do Brands Create Content

Why Do Brands Create Content

Why do brands create content? Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to sell Disney experiences. Netflix creates content to sell content. — Create content.   Original Twitter Post Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to … Read more