Everybody Needs to be Creating and Giving Content
“Everybody needs to be creating and giving content” – David Meltzer on the ROI of content creation. What is the return on investment of content creation? In this Content Matterz…
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Shaping Your Future Through Podcasting
“If you don’t have a voice, what do you have?” – Eric Kasimov on shaping your future through podcasting. With COVID-19 affecting how students are going to school this…
Your Content Library is An Asset
The way you communicate is yours and it cannot be taken from you. In this Content Matterz episode, Eric Kasimov discusses how you can start building your content library and…
Make Content Creation a Habit
Creating good habits. To start on your content creation journey, you have to make it a habit. Create, create, create. Until it becomes a habit. In this Content Matterz episode,…
Building Your Brand Through Authenticity
Building your brand requires many blocks. However, the foundation of these blocks should start with authenticity. In this Content Matterz episode, Eric Kasimov chats with Danny Harris about how being…
Measuring the ROI of Content Creation
Have a vision and stay focused. In this Content Matterz episode, Eric Kasimov chats with Mo Ali about how he measures the ROI of content creation. Mo also discusses how…
Why Content?
Sitting on the bench outside of our office on a nice spring day about four years ago, contemplating a large insurance case we’d just lost, I realized it was time to…
How Not to Use LinkedIn
Interruption marketing is unfortunately still a thing. And it’s prevalent on LinkedIn. This is how not to use LinkedIn. Imagine connecting with someone on LinkedIn and then immediately sending them…
Loading the Dishwasher and The Ways We Usually Do Things
I have a family of five and all of us (mostly my son and I) eat a lot of meals and snacks. The kitchen, as they say, is always open.…
Why Do Brands Create Content
Why do brands create content? Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to sell Disney experiences. Netflix creates content to sell…
MailChimp Acquires Courier: What It Means For Your Business Content
This article is about your business content. Mailchimp recently acquired Courier. While the deal was announced in March, Mailchimp recently alerted their customers via email. Why did this deal happen?…
Content Is the New Credit Check
Build Your Content Credit When you apply for financing, like a business loan or a credit card or a mortgage, the information you provide on the front-end may pre-qualify you—but…