Bonding and Rapport through Content Marketing
Content marketing is a lot of things. Bonding and rapport is one of the major ones. This is an audio style blog around our written article, “Content Marketing is a…
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The Benefits of Hiring a Marketing Agency
You should seriously consider putting your marketing in the hands of experienced professionals. This is an audio style blog around our written article, “Why You Should Hire a Marketing Agency.”…
Creating Content Around Your Passions Can Help Your Business
Creating content around your passions can help your business in many ways. We tell the story of Michael Elkins, a labor law attorney and the Founder of MLE Law in…
Touching Loved Ones Through Content Creation
Someone out there is going to be glad you shared your story. We tell the story of Frank Van Buren, a former United States Army Black Hawk Pilot. Frank discusses…
Digging for the Story That Matters
Content marketing shines the brightest when you tell the story that matters. We tell the story of Brady Murray, a thought leader that knocked storytelling out of the park. But…
Why Are Business Owners Reluctant to Create Content?
Why are business owners on the fence about creating content? In this episode, we give you a few ideas on how you can get over these reluctances and start creating…
Zero Click Search on Google
Have you ever used Google to find some information—but then not needed to click on any of the results? More and more often now, the answer you need will be…
What Is Your Truth?
A genuine content marketing strategy It’s not uncommon for a salesperson to mirror their prospect, be it in mood, language, posture, past experiences, or interests. And when done naturally and…
Content Marketing is a Form of Bonding and Rapport
An article about bonding and rapport — and content Nothing replaces direct interaction with a person—ideally face-to-face, but direct interaction can happen other ways, too, from talking on the phone…
You Actually Do Have a Marketing Budget
Think you don’t have a marketing budget? Think again. Helping business professionals—it’s what we enjoy doing. If we can put some creativity into it, that’s even better, because then it’s…
Here’s The Thing: This Stuff Works
Take it from us, content marketing works. “I need leads,” you say. “I need new clients. I need revenue.” To which I say, “welcome to the club!” Seriously, what business…