In this back-to-basic blog series, we look at why an entrepreneur should consider starting a podcast in the year 2023. Back to basics allows us to break down these complicated thoughts into easy-to-grasp inspiration. Podcasting and the idea of even starting a podcast are not easy. But if we simplify the why behind it all, maybe it can be easier to get to that first step. Back to basics! Here we go…
Starting a podcast can be a great way for entrepreneurs to share their ideas, experiences, and insights with a wider audience or niche audience. Here are five reasons why an entrepreneur should consider starting a podcast in 2023:
- Podcasting is a growing medium: The popularity of podcasts has exploded in recent years, with more and more people tuning in to listen to their favorite shows. This trend is expected to continue in the coming years, making now a great time to start a podcast.
- Podcasts can help build credibility: By starting a podcast, entrepreneurs can position themselves as thought leaders in their industry and build credibility with their audience.
- Podcasts can help connect with customers: By sharing their stories and insights on a podcast, entrepreneurs can build a deeper connection with their customers and create a loyal following.
- Podcasts can be a cost-effective marketing tool: Starting a podcast is relatively inexpensive compared to other marketing channels, and it can be a powerful way to reach a targeted audience.
- Podcasts can be a fun and rewarding hobby: In addition to the business benefits, starting a podcast can be a rewarding hobby for entrepreneurs. It can be a great way to share their passion and connect with like-minded individuals. Your own podcast may provide the energy you need to keep your business moving forward!
Overall, starting a podcast in 2023 can be a great way for entrepreneurs to build credibility, connect with customers, and promote their businesses in a cost-effective way. And it can also be a fun and rewarding hobby that allows the entrepreneur to share their ideas and insights with a wider (or niche) audience.
We have an entrepreneur-focused podcast. It’s called Entrepreneur Perspectives. Listen Here.