There’s something I’ve been wanting to talk about, and it hasn’t been coming out right. It’s about podcast hosting.
The thing is, when people think about hosting a podcast, they have questions. They ask who will listen to me? What if they do listen and don’t like it? What if it’s too much work? Do I need to sell something? Everybody seems to have a podcast, is there really room for one more? What’s my ROI?
All of that is important in one sense, but in another sense it isn’t.
Because deciding to host a podcast isn’t about looking at the obvious benefits (like branding) and the less-obvious benefits (like making connections) that I’ve written about and talked about (on podcasts!) before and then doing some sort of cost/benefit analysis. Those benefits are real, and they’re important, but they’re not why you should host your own podcast. There’s another reason. That’s what I’ve been trying to put my finger on, trying to figure out how to explain it, and now this is the best I can do:
Being a podcast host will [expletive] change your life!
I’ve seen this, I’ve experienced it, hosting a genuine podcast really is transformative. I can’t clearly define how or why, so I can’t tell you exactly how to make the magic happen. There’s no mathematical formula, no recipe. Sure, there are variables to pay attention to (how many shows to do per week, what subjects to cover, whom to interview, and why), and getting those things right is important, and I can help you get there. But there’s something way more. I’ve experienced it, I’ve had other podcast hosts tell me stories about things they can’t explain, things they just can’t put their finger on. And I want to help more people get it, live it, by hosting their own podcasts.
So here’s what I’m going to do.
I’m going to tell stories. From here on in, I’m going to tell stories about how podcast hosting really does transform. I might not be able to explain it entirely, but maybe you’ll get an idea, and you’ll try it. Then you’ll experience it.
And you won’t be able to explain it either.