As many business professionals know, LinkedIn is a great networking platform. While it is a great way to meet and interact with people, it can be difficult to have your connections click over to your website. Perhaps you want to show them more—a product, a service, your team or a blog article. LinkedIn like any social media network is working hard to keep their users in their network. Once the user clicks out, there’s a chance they aren’t coming back. We will discuss more about this “native content” and the important of it in future posts. Yet for now, let’s focus on 4 ways to get LinkedIn users to click over to your website.
1) Within your contact info, input your company’s URL and label it
This one seems obvious and while many do this, the URL isn’t labeled. People want to know what they are clicking. If there is uncertainty around it, they aren’t going to trust it. So label it (example: Corporate website). Without number one, some of the other ideas will not work well. So while it may seem basic, it’s necessary.
2) Post your website blog posts as status updates
While using LinkedIn Pulse is a great way to post articles—and you should do this, you should also post your unique blog posts (from your website) as status updates on LinkedIn. This way, the only way to read your article is to click through to the website. If the user clicks the status update they automatically go to your website.
3) Engage with Groups
While groups on LinkedIn have major issues with spam and a lot of talking with little listening, you can buck the trend by replying to messages in the LinkedIn groups. This will drive engagement. As you do, new people will land on your LinkedIn profile page and they will have countless ways to click over to your website if steps one and two are followed.
4) Send links of your articles directly to people
Now be careful here, because people don’t like self promotion. But if you do your homework and see that they will have an interest in the article you are sharing, they may very well be intrigued enough to check it out on your website. After all, you created it—now share it. As long as you are giving value away you are doing good by your connections.
There are many ways to develop deeper relationships with your connections on LinkedIn, but these ideas can drastically enhance your ability to take advantage of your social media network’s potential.