How to Get LinkedIn Connections To Your Website

Give your audience the opportunity to visit your website utilizing your LinkedIn Connections

LinkedIn is one of the hottest professional networking platforms. While it is a great way to meet and interact with people, it can be difficult to have your connections click over to your website. Perhaps you want to show them more—a product, a service, your team or a blog article. LinkedIn like any social media network is working hard to keep their users on their network. Once the user clicks out of the network, there’s a chance they aren’t coming back. We have discussed “native content” and the importance of it in a previous post. But for now, let’s discuss 4 ways to get LinkedIn users clicking over to your website.

1. Input your company’s URL address in your contact information with a label

This one seems obvious and while many do this, the URL isn’t labeled. People want to know what they are clicking. If there is uncertainty around it, they aren’t clicking. So label it (example: Corporate website). Without number one, some of the other ideas will not work well. So while it may seem basic, it’s necessary.

2. Post your blog posts directly into the LinkedIn status updates

While using LinkedIn Pulse is a great way to post articles—and you should do this, you should also post your unique blog posts (from your website) as status updates on LinkedIn. This way, the only way to read your article is to click through to the website. If the user clicks the status update they automatically go to your website. The native posting as mentioned above will drive more engagement with the post, but remember, this article is about giving your readers the opportunity to go to your website. So mixing in some status update posts that link to your website helps.

3. Engage with LinkedIn Groups 

While groups on LinkedIn have major issues with spam and a lot of talking with little listening, start replying to messages in LinkedIn Groups. This will drive engagement. Potential LinkedIn connections will land on your LinkedIn profile page and will have countless ways to click on your website. From the good old clicking on the link to seeing the recent activity that includes recent blog posts of yours.

4. Send messages directly to your LinkedIn Connections

Send links of your articles (or vlogs or podcasts) directly to people. Now be careful here, because people don’t like self-promotion, but if you do your homework and see that there is mutual interest in the article you are sharing, they may very well be intrigued to check it out on your website. After all, you created it—now share it. As long as you are giving value away you are doing good by your connection. Just be sure to mix it in with other content.

There are many ways to develop deeper relationships with your LinkedIn connections, but this is a start that can enhance your experience using the professional’s social media network.

Want help with your LinkedIn profile? Let’s talk.