In this episode of Content Matterz, host, Eric Kasimov chats with the author of Detox, Declutter, Dominate, Perry Marshall. They discuss the power of attracting prospects rather than chasing them down. As Perry says in his book, “A prospect that finds you first is more likely to buy than if you find them first.” In this short episode taken from a long-form podcast conversation, Eric and Perry explore the concept of creating content that grabs attention and leads to people finding you.
Key discussion points:
- Attracting vs. Chasing Prospects: Perry and Eric share personal examples of how prospects that find you first are more likely to buy. By putting yourself out there through content, you can attract clients who are genuinely interested in what you have to offer.
- The Power of Genuine Connections: When prospects come to you first, it leads to authentic and meaningful conversations. These connections can help foster trust and, ultimately, result in business opportunities.
- Making the Shift: Perry discusses how shifting from chasing people to attracting them transformed his life and made it feel like play. This approach can reduce stress and create a more enjoyable experience for both the seller and the buyer.
- Renaissance Mindset: Embracing a mindset of play and exploration can lead to more fulfilling and successful business interactions.
Listen now and learn how to transform your approach to prospecting! And remember, a prospect that finds you first is more likely to buy.
Oh and by the way, not everyone has a podcast:
As of January 2023, there were at least 3.02 million podcasts. That sounds like a lot, but when you consider that the city of Phoenix, AZ metro alone has almost 5 million people, you realize 3 million is actually not a lot. There’s plenty of room for new podcasts. Your podcast. Let’s talk about it… contact us here.
Useful links from this episode:
- The full episode featuring Perry Marshall on Entrepreneur Perspectives
- The Mind-Blowing Leverage and Return of Your Own Podcast
- Amazon Prime: Proof of Content
- Content as a Sales Tool
- Thank you for listening to this Content Matterz podcast episode, “A Prospect That Finds You First Is More Likely to Buy”.
- This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
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