It’s simple. Podcast interviews are more personal than company presentations. In this Content Matterz podcast episode, Eric Kasimov talks with Jereon Corthout. Jeroen is the co-founder of Salesflare. We get into the essence of why Jeroen appears on podcasts, why he hosts his own podcast, and how podcasts are more personal than company presentations.
There’s leverage in podcasting (and content in general, including blogs). And that leverage if authentic includes, meeting awesome people, finding new connections, becoming a better listener, becoming a better communicator, driving new business without being sales-y, and other ancillary benefits.
This doesn’t mean a podcast interview must lead to new business. But as we often find out in business — business is personal. And what better way to start off or build a relationship than with a conversation that all involved are present for.
About SalesFlare: Salesflare is known as the Intelligent CRM. It is a simple yet powerful CRM for small businesses selling business to business.
Check out this episode about how podcast interviews are more personal than company presentations. And if you want to listen to the full episode with Jereon Corthout of SalesFlare, check it out on the Entrepreneur Perspectives Podcast. Or search Entrepreneur Perspectives on your favorite podcast platform.
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- Thank you for listening to this Content Matterz podcast episode, “Podcast Interviews Are More Personal Than Presentations”.
- This podcast episode exists because of KazCM. The media company inside KazSource, Inc. It’s all about creating, engaging, and distributing. Why? Because we believe content brings people together.