A Charlotte, North Carolina podcast production company has some thoughts on podcast strategy. So you are thinking you maybe, kind of, sort of, want to start a podcast. Seems like everybody’s saying you should—you’ve…
As of June 2018, 124 million people in the United States have listened to a podcast.
Do you like stats? Check these podcast statistics and stories:
PodcastOne Story, Journalism.org Audio and Podcasting Fact Sheet, and Podcast Insights Stats and Facts.
So what does that mean?
It means, there’s an audience out there for you. You have a story to tell. How will you tell it? Blog, Picture, Video, Audio? They all work.
But audio is a productivity junkie’s best friend. You can drive or walk or workout or rest or mow the lawn or do whatever it is you like to do–and at the same time, you can listen…to a podcast.
Imagine getting in shape and improving yourself with ideas from a podcast.
Podcasting is incredible for those reasons and more. You can build an audience, you can share ideas, you can acquire new clients, you can sell advertising, you can create a platform that allows your team or your family to understand you more.
You can entertain, you can inform, you can educate, you can do it all–with a podcast.
Okay, so now you are considering starting a podcast. Excellent. Now, this isn’t to scare you, but it is to give you a stat that may give you pause:
On average, podcasts only last 7 episodes? 7 episodes! We need better than that. We need consistency. We need real value.
You need a team of people helping with all that goes into podcast production. Creating, ideas, consulting, editing, production, distribution, management, and much more.
The podcasting process may seem easy, but if you want to do it well, it requires time and energy and a team of people.
Genuine content, strategies, and conversations in a Podcast provide an opportunity to grow your audience and your business.
KazCM is here to help you create, build, and manage your Podcast and build your community. Contact us today to learn more about our Podcast Production Services.
And see our content about Podcasting below and check out our own podcast, Entrepreneur Perspectives!
Entrepreneur Perspectives Episodes about Podcast Production: