KazCM

Charlotte Startup Uses Branding and Content FTW

Charlotte Startup Uses Branding and Content FTW | KazCM podcast

This Charlotte startup company focused on branding and content FTW.  Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of that success. That included appearing on podcasts, creating … Read more

The First Two Million

The First Two Million Podcasts | KazCM Podcast Production Company

Two million podcasts, and counting… Two million is not a big number. Alright, in some contexts, it is a big number. Two million would be a lot of listeners for a podcast, for example. But it’s actually the total number of podcasts, and that’s not a lot, as Fatima Zaidi, from Inc_Quill (on Twitter) showed … Read more

Content Impact

Creating Content Makes an Impact

When you get comfortable sharing content, you’ll become aware of the content impact. We preach it often–creating content has many benefits. One of those benefits is the impact creating content can have on yourself and others. This is a lesson that struck Linh Podetti on her content creation journey. It’s not immediate and it’s not … Read more

Marketing Flexibility: The Frenemy to Consistency

Marketing Flexibility: The Frenemy to Consistency

Create flexibility in your marketing in 2021.  Planning ahead is important. It’s part of getting yourself organized, and it’s a crucial part of working with others. A contract is a plan. A business proposal is a plan. Plans get you on the same page with the person or people you are engaging with, and they … Read more

Brand Consistency Matters

brand consistency matters | KazCM branding company

Pay attention to your content and messaging because your brand consistency matters As we were building our content marketing agency, I realized one thing—how important an entrepreneur’s story is to the branding of their business. Every business owner has a unique story, whether it’s a “mom and pop” coffee shop in the town of Lake … Read more