For Those Who Care – An Audible Blog

for those who care - an audible style blog

For Those Who Care is an audible style blog from Content Matterz.  For Those Who Care is an article to help you, the entrepreneur, share your unique story to your audience. To read the written style of this blog, you can do so here.  There are so many stories to be told. Some are heartfelt, some are … Read more

Setting the Vision and Creating Content

Setting the Vision and Creating Content

“Setting the vision is the beginning of all creation.” – Brett Gilliland.  What does it mean to cast a vision about what is possible and where you want your business to be? In this episode of Content Matterz, Eric Kasimov chats with Brett Gilliland, Co-Founder and CEO of Elite Entrepreneurs. Brett talks about what good … Read more

Brand Consistency Matters

brand consistency matters | KazCM branding company

Pay attention to your content and messaging because your brand consistency matters As we were building our content marketing agency, I realized one thing—how important an entrepreneur’s story is to the branding of their business. Every business owner has a unique story, whether it’s a “mom and pop” coffee shop in the town of Lake … Read more

Why Content?

Why Content? | KazCM | Content Marketing Agency

Sitting on the bench outside of our office on a nice spring day about four years ago, contemplating a large insurance case we’d just lost, I realized it was time to double down on content creation.  I had already started to create content for SportsEpreneur.com. And I’d had this vision that others would want to collaborate with … Read more

Why Do Brands Create Content

Why Do Brands Create Content

Why do brands create content? Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to sell Disney experiences. Netflix creates content to sell content. — Create content.   Original Twitter Post Apple creates content to sell iPhones. Amazon creates content to sell Prime Memberships. Disney creates content to … Read more

Measuring the ROI of Content Creation

Measuring the ROI of Content Creation | Content Matterz Podcast | KazCM

Have a vision and stay focused. In this Content Matterz episode, Eric Kasimov chats with Mo Ali about how he measures the ROI of content creation. Mo also discusses how he is learning along his journey and gaining experience which will help with his success in the long run.  Measuring the return on investment of … Read more

If You Want Accountability For Yourself, Start Creating Content

If You Want Accountability For Yourself, Start Creating Content | KazCM

There is a lot of self-talk in the content that we create. In this Content Matterz episode, Eric Kasimov discusses how writing and creating content adds a level of accountability to his life. Accountability; we all should have it, we all need it.  And while you are at it, ask yourself this; are you holding … Read more

Create Content Around Your Passion For Your Business

Create Content Around Your Passion to Help Your Business | Content Mktg

Creativity helps you in the nuances of the business world. In this Content Matterz episode, Eric Kasimov discusses why he started his passionate content platform, SportsEpreneur. Eric enjoys talking about both sports and business. This podcast episode is about why you should create content around your passion to help your business grow.  By creating content … Read more