Share a story on a podcast. What happens next is fascinating. In this Content Matterz podcast episode, Eric Kasimov talks with Mort Fertel, the CEO of SudShare. SudShare helps is a marketplace for laundry. Both for the user and the Sudster. But they are not just a laundry company. They are a tech company. And … Read more
It’s simple. Podcast interviews are more personal than company presentations. In this Content Matterz podcast episode, Eric Kasimov talks with Jereon Corthout. Jeroen is the co-founder of Salesflare. We get into the essence of why Jeroen appears on podcasts, why he hosts his own podcast, and how podcasts are more personal than company presentations. There’s … Read more
In this Content Matterz podcast episode, Eric Kasimov talks with Diane Tarshis, Founder of the Startup Distillery. Diane talks about how outsourcing sales is the one thing she hasn’t seen that can be outsourced. However, as we talk about in this episode, your content is a sales tool. So the way to outsource sales is … Read more
In this Content Matterz podcast episode, Eric Kasimov talks with GreenPal Co-Founder and CEO Bryan Clayton about how you can’t always close the loop on ROI when it comes to marketing. Eric asks Bryan this hard-hitting question of “why are you appearing on podcasts?” As Bryan Clayton states, 99% of the time he is doing … Read more
If you are a writer, you need an editor. You might be saying “but my document is fine. It says what I want to say. I don’t need or want to change it.” You might be saying “but I AM an editor. If I can edit other people’s work, why do I need to hire … Read more
Blogging is Not Dead is an Audible Style Blog Post from Content Matterz. While a case was just made for starting a podcast in an article published yesterday — blogging is not dead. Far from it. A blog can even be used to create a podcast, like this one! Seriously. This podcast originated from this … Read more
When it comes to marketing, remember it’s ALL about CONTENT. Creating content leads to conversations, connections, relationships, and more. It’s why influential individuals and thriving companies focus much of their marketing efforts on creating. Look at Seth Godin, Gary Vaynerchuk, Tim Ferris. Look at Amazon, Spotify, Apple, Netflix. Look at John Deere, Red Bull, Disney, … Read more
When you get comfortable sharing content, you’ll become aware of the content impact. We preach it often–creating content has many benefits. One of those benefits is the impact creating content can have on yourself and others. This is a lesson that struck Linh Podetti on her content creation journey. It’s not immediate and it’s not … Read more
The “Truth Seekers” are seeking truth through content creation. Creating content in a genuine way leads to truth, understanding, and overall good quality content–for all involved. It’s why influential individuals like Joshua Greco started a podcast. It drives us a little crazy when the motivation behind someone considering starting a podcast or creating content is … Read more
Appearing on Podcasts is a Great Way to Showcase Your Expertise. In order to make an impact on others, you have to push. That’s why leaders like Bob Regnerus are so passionate about appearing on podcasts. Bob was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that … Read more
