KazCM

Connecting Through Content

Connecting Through Content | Content Matterz Podcast

There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: – Content introduces people – Content is the ultimate back check – Content is your proof of concept – Content added up is your body … Read more

Iterating Content & Production Value

Content Matterz | Iterating Content & Production Value

There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: – Attention spans with content consumption, including the series on Netflix, “Arrested Development” – Taking long-form content and turning it into shorter snippets – Making … Read more

What Makes a Good Podcast Guest and Long-Form Interviews

What Makes a Good Podcast Guest and Long-Form Interviews

There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: What Makes a Good Podcast Guest Long-Form Interviews Attention Spans and more. This is a Content Matterz episode. Short and immediate.  This episode first originated … Read more

Charlotte Startup Uses Branding and Content FTW

Charlotte Startup Uses Branding and Content FTW | KazCM podcast

This Charlotte startup company focused on branding and content FTW.  Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of that success. That included appearing on podcasts, creating … Read more

Why This Charlotte Business Leader Creates Content

Why This Charlotte Business Leader Creates Content | KazCM

This Charlotte business leader creates content for a greater purpose. In this Content Matterz podcast episode, Eric Kasimov talks with Tony Tennaro, Principal Chair of C12 Greater Charlotte. The concept of creating content didn’t happen overnight for this Charlotte business owner. As Tony said: “When the idea of a website with my name on it … Read more

Making Connections Through Content

Making Connections Through Content | KazCM

Make a connection through content or do the opposite. It works either way. In this Content Matterz podcast episode, Eric Kasimov talks with Shondell Varcianna, Founder of Varci Media. What if your content is the way you differentiate yourself? Yeah, someone may not like it–they may not even like you. What a time-saver that could … Read more

Sharing Stories Through Podcasts

Sharing Stories Through Podcasts | KazCM Content Production

Share a story on a podcast. What happens next is fascinating. In this Content Matterz podcast episode, Eric Kasimov talks with Mort Fertel, the CEO of SudShare.  SudShare helps is a marketplace for laundry. Both for the user and the Sudster. But they are not just a laundry company. They are a tech company. And … Read more

Podcast Interviews Are More Personal Than Company Presentations

Podcast Interviews Are More Personal Than Presentations

It’s simple. Podcast interviews are more personal than company presentations. In this Content Matterz podcast episode, Eric Kasimov talks with Jereon Corthout. Jeroen is the co-founder of Salesflare. We get into the essence of why Jeroen appears on podcasts, why he hosts his own podcast, and how podcasts are more personal than company presentations. There’s … Read more

You Can’t Always Close the Loop on Content ROI

You Can’t Always Close the Loop on Content ROI | KazCM Podcast

In this Content Matterz podcast episode, Eric Kasimov talks with GreenPal Co-Founder and CEO Bryan Clayton about how you can’t always close the loop on ROI when it comes to marketing. Eric asks Bryan this hard-hitting question of “why are you appearing on podcasts?” As Bryan Clayton states, 99% of the time he is doing … Read more

The First Two Million

The First Two Million Podcasts | KazCM Podcast Production Company

Two million podcasts, and counting… Two million is not a big number. Alright, in some contexts, it is a big number. Two million would be a lot of listeners for a podcast, for example. But it’s actually the total number of podcasts, and that’s not a lot, as Fatima Zaidi, from Inc_Quill (on Twitter) showed … Read more