People freak out! That’s what happens when content is taken out of context. Take the work-from-home thoughts by Malcolm Gladwell as heard on the one hour and forty-minute podcast, The Diary of a CEO (listen here). When the New York Post pulls a short segment from that long-form interview, headline readers and Twitter warriors run … Read more
Internet recency bias is bad news! You’ve heard of recency bias before. You know, a cognitive bias that favors recent events over historic ones; a memory bias (via Wikipedia). Now add the internet to the existing potential of recency bias and we have a problem. Did you know that by 2025, the amount of data generated … Read more
It might seem counterproductive for a marketing group to say online content is affecting our lives for the worse. But we believe you need to think through all sides of any important topic. We often say the impact that online content has on your life and your business is amazing. I mean, here you are … Read more
Why appear on podcasts and/or why have your own podcast? This is a question that continues to fascinate me. It’s a question I ask myself, potential clients, and guests of our podcasts. In this episode of Content Matterz, I ask this exact question. The guest that answers it this time around is JR Butler. JR … Read more
The act of creating content changes lives — it’s one thing for us to say as maybe we’re biased. But for someone else to say it from their experiences, we listen. That’s exactly what we talk about in this Content Matterz episode. Mark Metry, an important voice for social anxiety and mental health was a … Read more
When someone says, “podcasts changed my life”, you listen. That’s exactly what we talk about in this Content Matterz episode. Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes here: Social Anxiety, Bullying, and Meditation How Podcasts … Read more
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: – Content introduces people – Content is the ultimate back check – Content is your proof of concept – Content added up is your body … Read more
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: – Attention spans with content consumption, including the series on Netflix, “Arrested Development” – Taking long-form content and turning it into shorter snippets – Making … Read more
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: What Makes a Good Podcast Guest Long-Form Interviews Attention Spans and more. This is a Content Matterz episode. Short and immediate. This episode first originated … Read more
This Charlotte startup company focused on branding and content FTW. Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of that success. That included appearing on podcasts, creating … Read more
