This “necessity of editors” piece came to be after much back and forth with my own editor, Caroline Ailanthus. When I first started having my articles edited, I was deeply offended. I felt like I was back in school, just as defensive as teenage-me often was. And then I saw it—editors are a necessity! I … Read more
A while back, I wrote an article on why writers need editors. I stand by what I said, but it occurs to me that some of you won’t believe me. You’re saying “my writing is just fine. You just don’t get it.” I know. I thought the same thing about my writing, once. I knew I … Read more
OK, full disclosure; I own a marketing agency. But just because I’m biased doesn’t mean I’m wrong, and anyway, the topic of this article isn’t “Why You Should Hire My Marketing Agency.” I mean, maybe you should—if you like what we do, feel free to get in touch—but there are a lot of agencies out … Read more
Recently, during meetings with those who are new to content marketing in Charlotte, NC I have been asked by them whether they should start with a blog, a series of videos, or a podcast. Of course, what are you good at is the number one factor. If creating and editing a video is what comes … Read more
No matter what you’re trying to do, obstacles arise. The successful people anticipate these challenges and plan ahead properly, whether the goal (and its obstacles) is large or small. In content marketing, we see two major issues getting in the way again and again: the challenge of producing clean, well-written copy; and the challenge of … Read more
A lot of the business leaders we speak to like the idea of telling stories about their companies, but they don’t know what story to tell—and don’t have time to write down their stories, anyway. I understand the concern, but I think most of them actually do have great stories to tell. And we can … Read more
