In this back-to-basic blog series, we look at why an entrepreneur should consider starting a podcast in the year 2023. Back to basics allows us to break down these complicated thoughts into easy-to-grasp inspiration. Podcasting and the idea of even starting a podcast are not easy. But if we simplify the why behind it all, … Read more
Why appear on podcasts and/or why have your own podcast? This is a question that continues to fascinate me. It’s a question I ask myself, potential clients, and guests of our podcasts. In this episode of Content Matterz, I ask this exact question. The guest that answers it this time around is JR Butler. JR … Read more
“TikTok.” I said it, and the Zoom room gave that awkward giggle that means yeah, not here! Granted, this was a “corporate” room. Very rarely do people throw around words like TikTok in places like that. I did. Let me tell you why. There are two sides to TikTok. One side is China. All social … Read more
A tale, a story, a what’s to come about Phoenix Arizona podcast production Desert heat—can’t talk, can hardly walk. The local news outlets tell you the weather—basically, it says get inside. What good is telling you what you already know? That the heat feels like you just opened up a stove baking a pizza at … Read more
I hadn’t been to a theater in more than two years, not since COVID, but with Spiderman and The Batman both out now, it was game on! Spiderman was first. I’m a little tired of the Spiderman movies, but two of my superhero-loving kids were all about it, so I was too! We were all … Read more
This Why Content Matters piece is a content gift from our guest, Charlie Westerman Everyone dies We are all going to die one day. It’s a thought that not many people enjoy. However, it is an important fact of life. When we die, what will remain? Most people would answer memories. People will remember our … Read more
Share a story on a podcast. What happens next is fascinating. In this Content Matterz podcast episode, Eric Kasimov talks with Mort Fertel, the CEO of SudShare. SudShare helps is a marketplace for laundry. Both for the user and the Sudster. But they are not just a laundry company. They are a tech company. And … Read more
It’s simple. Podcast interviews are more personal than company presentations. In this Content Matterz podcast episode, Eric Kasimov talks with Jereon Corthout. Jeroen is the co-founder of Salesflare. We get into the essence of why Jeroen appears on podcasts, why he hosts his own podcast, and how podcasts are more personal than company presentations. There’s … Read more
This “necessity of editors” piece came to be after much back and forth with my own editor, Caroline Ailanthus. When I first started having my articles edited, I was deeply offended. I felt like I was back in school, just as defensive as teenage-me often was. And then I saw it—editors are a necessity! I … Read more
In this Content Matterz podcast episode, Eric Kasimov talks with GreenPal Co-Founder and CEO Bryan Clayton about how you can’t always close the loop on ROI when it comes to marketing. Eric asks Bryan this hard-hitting question of “why are you appearing on podcasts?” As Bryan Clayton states, 99% of the time he is doing … Read more
