The Dual Nature of Social Media | Connection and Toxicity

The Dual Nature of Social Media | Connection and Toxicity

About this episode: In this thought-provoking conversation with Angie Moody, founder and CEO of Ruby Money, we discuss the complex world of social media. From its impact on our daily lives and mental health to finding a balance between connection and consumption, Angie shares her insights on navigating social media responsibly. With a background at … Read more

Charlotte Startup Uses Branding and Content FTW

Charlotte Startup Uses Branding and Content FTW | KazCM podcast

This Charlotte startup company focused on branding and content FTW.  Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of that success. That included appearing on podcasts, creating … Read more

Are You a Social Media Pretender?

It’s time to be honest with yourself. Are you a social media pretender when it comes to business?  You say you’re on social media, but you’re not, are you? I’ve seen it before. My business partners have seen it. The people I talk with about marketing, they’ve seen it, the broken links, the lost opportunities, … Read more

3 Ways Real Estate Agents Can Boost Production Using Social Media

A while back, we talked about the “3 Ways Real Estate Agents Can Differentiate Themselves” through the creative use of blogging and social media. But social media platforms such as Snapchat, Instagram, and Facebook offer so many tools you can use to boost your activity, we figured it’s time to give you an update. 1. … Read more

Facebook Tips: Scheduling Posts

You’re a business owner, so I can guarantee you are swamped with the everyday responsibilities of running your company. You can use marketing help in any way possible, right? Fortunately, Facebook has you covered with a suit of must-have marketing tools. One of these creative tools is scheduling posts. It is simple, powerful, and will … Read more

Content Marketing: 4 Reasons Why to Start with a Blog

Recently, during meetings with those who are new to content marketing in Charlotte, NC I have been asked by them whether they should start with a blog, a series of videos, or a podcast. Of course, what are you good at is the number one factor. If creating and editing a video is what comes … Read more

What is Native Content in Social Media and Why is it Important?

What is native content? Native content is content you post directly into a social media network, instead of simply posting a link. When users click on a link, they are automatically taken to a different website (say, your business website or YouTube) and most of them don’t come back. Not that day, anyway. They get … Read more

How Using Today’s Social Media Tools Can Lead to Big Business

Instagram, Facebook, Twitter–if the first thing that pops into your head is selfies, friends, and funny videos, you are using them all wrong, at least in the context of business development. Instead of thinking of social media as places to play or to kill time, think of these platforms as tools. They are a relatively … Read more

Facebook for Your Business: Keeping Your Virtual Office Tidy

In several of our previous posts, we’ve discussed the great potential of Facebook for your business. While just keeping an active newsfeed can put you ahead of much of your competition, there are always a few things you can do to take yourself to the next level. With that said, over the coming weeks we’ll … Read more