Obviously, Business to Consumer (B2C) marketing is all about talking to people. When we discuss B2C, we can talk about how to build relationships, how to appeal to emotions, and how to reach out on both traditional and social media. But Business to Business (B2B), we think, is different. It even has a different acronym! … Read more
Let’s start this off by saying I am not a millennial. I don’t use words like Adulting, and I don’t live at home with my parents. Could you imagine? Okay, that was for non-millennials who love to mock the younger generation. Now, let’s flip the script, because like it or not, millennials themselves read comments … Read more
What is native content? Native content is content you post directly into a social media network, instead of simply posting a link. When users click on a link, they are automatically taken to a different website (say, your business website or YouTube) and most of them don’t come back. Not that day, anyway. They get … Read more
Instagram has now become one of the most popular social media platforms and it’s possible for your brand to be discovered on Instagram. As we discuss social media with people in general it is clear Instagram is a favorite. There are currently over 400 million active daily users and this show no signs of slowing … Read more
The hashtag on Instagram is a great tool for drawing attention to an article, a post, or a topic. But you do have to use it right to get the best results As many people know, adding the pound sign to a word, or a string of words with no spaces, in Twitter, Facebook, LinkedIn, … Read more
Instagram, Facebook, Twitter–if the first thing that pops into your head is selfies, friends, and funny videos, you are using them all wrong, at least in the context of business development. Instead of thinking of social media as places to play or to kill time, think of these platforms as tools. They are a relatively … Read more
Business owners in professional services (think attorneys, CPA’s, real estate agents, consultants, insurance advisors, etc) keep asking, what ROI do I get on Instagram (also known as Insta or IG)? How can I make any money on Instagram? It’s a good question. When you look through Instagram, it’s easily noticed there is only one link … Read more
So, you want a social media presence? That’s smart…social media matters. But which social media network? You can’t fully commit yourself to all of them, there are just too many and there aren’t enough hours in the day to manage them. So, where are you going to invest your time and that of your employees? Which … Read more
