Marketing Work We’re Proud Of

We love helping business leaders market their companies. Whether we are telling their stories, strategizing about social media, or creating websites, to us it is good business. Let us give you a few examples of our marketing work: Branding a Small Business Advocate and Communicator Cynthia Kay is a small business leader who works with … Read more

The Social Media Decision

Often, a business leader comes to us, thinking of building and enhancing their social media exposure. Smart. But they aren’t sure where to start. Often, the business leader starts the conversation by telling us about their favorite social media networks. So, we respond by us talking about different networks, but the business leader says they … Read more

Are You a Social Media Pretender?

It’s time to be honest with yourself. Are you a social media pretender when it comes to business?  You say you’re on social media, but you’re not, are you? I’ve seen it before. My business partners have seen it. The people I talk with about marketing, they’ve seen it, the broken links, the lost opportunities, … Read more

How to Get LinkedIn Connections To Your Website

Give your audience the opportunity to visit your website utilizing your LinkedIn Connections LinkedIn is one of the hottest professional networking platforms. While it is a great way to meet and interact with people, it can be difficult to have your connections click over to your website. Perhaps you want to show them more—a product, a service, … Read more

Create Content for Your Business Around Your Unique Interests

Have you ever thought about creating a blog, podcast, video series, or several social media posts based around your passion and then connecting it into your business. For example, within KazSource we have done this by creating a blog using sports to write about entrepreneurialism (SportsEpreneur). SportsEpreneur becomes the content platform. People would rather read about sports and business/entrepreneurialism then say insurance—at … Read more

What is Native Content in Social Media and Why is it Important?

What is native content? Native content is content you post directly into a social media network, instead of simply posting a link. When users click on a link, they are automatically taken to a different website (say, your business website or YouTube) and most of them don’t come back. Not that day, anyway. They get … Read more

How Using Today’s Social Media Tools Can Lead to Big Business

Instagram, Facebook, Twitter–if the first thing that pops into your head is selfies, friends, and funny videos, you are using them all wrong, at least in the context of business development. Instead of thinking of social media as places to play or to kill time, think of these platforms as tools. They are a relatively … Read more