about content | Content Matterz Podcast by KazCM

When it comes to marketing, remember it’s ALL about CONTENT.  Creating content leads to conversations, connections, relationships, and more. It’s why influential individuals and thriving companies focus much of their marketing efforts on creating. Look at Seth Godin, Gary Vaynerchuk, Tim Ferris. Look at Amazon, Spotify, Apple, Netflix. Look at John Deere, Red Bull, Disney, … Read more

Content Impact

Creating Content Makes an Impact

When you get comfortable sharing content, you’ll become aware of the content impact. We preach it often–creating content has many benefits. One of those benefits is the impact creating content can have on yourself and others. This is a lesson that struck Linh Podetti on her content creation journey. It’s not immediate and it’s not … Read more

Seeking Truth Through Content Creation

seeking truth through content creation

The “Truth Seekers” are seeking truth through content creation. Creating content in a genuine way leads to truth, understanding, and overall good quality content–for all involved. It’s why influential individuals like Joshua Greco started a podcast. It drives us a little crazy when the motivation behind someone considering starting a podcast or creating content is … Read more

The Benefits of Appearing on Podcasts

The Benefits of Appearing on Podcasts | Content Matterz Podcast Episode

Appearing on Podcasts is a Great Way to Showcase Your Expertise. In order to make an impact on others, you have to push. That’s why leaders like Bob Regnerus are so passionate about appearing on podcasts. Bob was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that … Read more

Content Is Leverage

Content is Leverage | Content Matterz podcast

Leverage content to create opportunities for your business.  Content is leverage. It’s why leaders like Brock Blake of Lendio appear on podcasts. Brock was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that conversation on a new episode of Content Matterz. In this Content Matterz episode, Brock … Read more

Podcast Strategy Matters

Podcast Strategy Matters | KazCM | Charlotte, NC Podcast Production

A Charlotte, North Carolina podcast production company has some thoughts on podcast strategy. So you are thinking you maybe, kind of, sort of, want to start a podcast. Seems like everybody’s saying you should—you’ve read blogs about the importance of podcasting (like this one), you’ve heard podcasts about it, you’ve even had other professionals come up and tell you “hey, … Read more

Marketing Work We’re Proud Of

We love helping business leaders market their companies. Whether we are telling their stories, strategizing about social media, or creating websites, to us it is good business. Let us give you a few examples of our marketing work: Branding a Small Business Advocate and Communicator Cynthia Kay is a small business leader who works with … Read more

7 Ideas for Small Businesses Creating Content

7 Ideas for Small Businesses Creating Content | Kiawah Island, SC | KazCM | Charlotte Marketing Co

We need more small businesses creating content. Every business can create content. We create content for a lot of people, from insurance companies to t-shirt companies, keynote speakers to roofers. Everyone has a story to tell if you just think about it enough. It’s not that telling stories generates sales directly, but it does lead … Read more

Company Culture is Number One

As a CEO or business owner, you probably think about company culture a lot. I know I do in my role as Founder and CEO of KazSource, Inc. Culture is the number-one thing I think about, as it impacts literally everything else, from client relationships to the quality of our work, from innovation to marketing. … Read more