KazCM

Charlotte Startup Uses Branding and Content FTW

Charlotte Startup Uses Branding and Content FTW | KazCM podcast

This Charlotte startup company focused on branding and content FTW.  Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of that success. That included appearing on podcasts, creating … Read more

Why This Charlotte Business Leader Creates Content

Why This Charlotte Business Leader Creates Content | KazCM

This Charlotte business leader creates content for a greater purpose. In this Content Matterz podcast episode, Eric Kasimov talks with Tony Tennaro, Principal Chair of C12 Greater Charlotte. The concept of creating content didn’t happen overnight for this Charlotte business owner. As Tony said: “When the idea of a website with my name on it … Read more

Making Connections Through Content

Making Connections Through Content | KazCM

Make a connection through content or do the opposite. It works either way. In this Content Matterz podcast episode, Eric Kasimov talks with Shondell Varcianna, Founder of Varci Media. What if your content is the way you differentiate yourself? Yeah, someone may not like it–they may not even like you. What a time-saver that could … Read more

Sharing Stories Through Podcasts

Sharing Stories Through Podcasts | KazCM Content Production

Share a story on a podcast. What happens next is fascinating. In this Content Matterz podcast episode, Eric Kasimov talks with Mort Fertel, the CEO of SudShare.  SudShare helps is a marketplace for laundry. Both for the user and the Sudster. But they are not just a laundry company. They are a tech company. And … Read more

For Those Who Care

Entrepreneurial Content | For Those Who Care | KazCM Content Marketing

The content lives inside of you. We’re here to help you bring it out — your entrepreneurial content. We help the entrepreneur tell their own story to those who care. There are so many stories to be told. Some are heartfelt, some are inspiring, some lead by example. Some are specific, some are anecdotal, some … Read more

What Is Your Truth?

Genuine Content Marketing Strategy | What Is Your Truth? | KazCM in CLT | Charleston, SC

A genuine content marketing strategy It’s not uncommon for a salesperson to mirror their prospect, be it in mood, language, posture, past experiences, or interests. And when done naturally and with completely genuine behavior—in other words, the salesperson or business professional is being themselves—it’s a good thing. Because it’s their truth. But, when it is … Read more

Marketing Work We’re Proud Of

We love helping business leaders market their companies. Whether we are telling their stories, strategizing about social media, or creating websites, to us it is good business. Let us give you a few examples of our marketing work: Branding a Small Business Advocate and Communicator Cynthia Kay is a small business leader who works with … Read more

Websites… Anything Can Happen, Anytime: Are You Prepared?

Websites have their issues, are you prepared to fix them?  Technology has issues—and it seems like these issues always arise when you least want them to. For example, on my birthday I walked into the office and discovered this. The image on the left is what our website should look like, but the image on … Read more

7 Ideas for Small Businesses Creating Content

7 Ideas for Small Businesses Creating Content | Kiawah Island, SC | KazCM | Charlotte Marketing Co

We need more small businesses creating content. Every business can create content. We create content for a lot of people, from insurance companies to t-shirt companies, keynote speakers to roofers. Everyone has a story to tell if you just think about it enough. It’s not that telling stories generates sales directly, but it does lead … Read more

The Truest Form of Content Marketing

The truest form of content marketing gives I was reading a quasi-press release recently. It was from a marketing company talking about their relationship with a new client. It started off fine, as it talked about the other business—but it quickly turned. It wasn’t about the other business at all. It was self-promotion, nothing but … Read more