Why You Need To Tell a Story in Business

Why You Need to Tell a Story in Business

Stories create connections between people and people are the integral part of any business. Previously, Mitch Long wrote about how these stories often become muted or forgotten when a business loses its heart. In doing so, there becomes a fixation on the critical nature of processes and procedures to build the business. With this shift of … Read more

Let 2021 Be the Year of Original Content

3 Ways to Create Engaging, Original Content

An article from 2017 about original content. And in 2020 (going into 2021), original content still works.  2017 has arrived. If you’ve never done it before, let this be the year you start to create original content. Gone are the days of cookie-cutter corporate-speak. People see right through it, and won’t trust you unless you … Read more

Pagers and Payphones to Content and Social Media

Pagers and Payphones to Content and Social Media

A path to content and social media When I first started in the life insurance business, I had a pager and a roll of quarters. When a partner or client would page me, I would head to the nearest payphone and start dropping quarters. Believe it or not, I sold a lot of life insurance … Read more