5 Books to Better Your Podcast Conversation Skills
November 15, 2023
Are your podcast conversations feeling a bit off? After hosting and producing 1,000+ episodes and listening to 10,000 more, I’ve been there …
TikTok agency | Short-form video production
TikTok is a global phenomenon. Think those are just words? Insider Intelligence predicts that by the year 2025, TikTok will have over 955 million monthly users!
Okay, now those are just numbers. You might be saying, yeah, only kids use TikTok. That was the case (for the most part). But like Facebook, Instagram, and other social media giants, they all aged up. That trend isn’t stopping. TikTok has already aged up and it will continue.
The point is TikTok is a force. If it wasn’t a force would the other largest companies in the world flat-out copy it? YouTube Shorts, Instagram Reels, and Facebook Reels are essentially the same thing as TikTok. TikTok is the innovator and they own the algorithm. YouTube Shorts is making moves too. This is great considering if you make TikTok videos, those same videos (or something close to it) could be repurposed on YouTube Shorts (and Instagram Reels). Short-form videos work.
The issue when starting a new account on a new social media platform is it takes time to build an audience. This is a fact. The beauty of TikTok (and most short-form video platforms) is the virality (it’s a word). Instead of only seeing content from those you follow (you’ll see some of that too), you will now see the content you are interested in no matter if you follow that account or not. Yes, there are side-effects to this like being shown the same political agenda-driven content over and over, but there’s the positive of your content now having a chance to be seen even if no one follows you. That’s the attention and content-based algorithm that TikTok employs and that the other social media platforms have taken notice of. And even if that doesn’t work, know that TikTok is fast eating Google’s search lunch. More people every day are going to TikTok for their search needs. So it’s not just the algorithm (although the algorithm is a beast), it’s also the search functionality. And the paid advertising, and, and, and…
So we can all agree to some level that TikTok is a big deal. And that short-form video is having an impact. Now we might also agree that snippets and highlights often miss the context. Yes, we love a nice long-form podcast, or book, or hour-plus-long video. But sometimes we need a trailer or a compelling thought or a quick (here’s that word) snippet. Because it works. If we hear a great snippet (let’s say it’s 60 seconds long), that might compel us to listen to your podcast where that snippet came from. You see how that works.
The issue now becomes…great another social media account I need to produce content from. And yes, that is a problem. It’s work, it’s time-consuming, and it requires audio and video engineering. Good news! We are a TikTok Agency. Or if you rather — a short-form video production company.
And we are your TikTok Agency. Your short-form video production company. We make content creation and content distribution easy.
Ready to get started — contact us any way that works for you. Twitter. Instagram. Email.
What do the TV show “Hogan Knows Best” and an AI-based tech company have in common? Admittedly, not much, but they are …
In a world flooded with audio business cards masquerading as podcasts, we’re tearing down the selfish behavior of podcast guests. It’s time …
Podcast Review: The Prof G Pod with Scott Galloway Episode: Office Hours: The EdTech Industry, Why European Startups Fail to Scale, and …
In this episode of Content Matterz, Dr. Erik Korem joins host Eric Kasimov to examine the new age-old question: Why all this …
We hear all sorts of people appearing on podcasts. From children to retirees, from founders to college students, from musicians to executives. …
In this episode of Content Matterz, guest speaker Chris Heivly, and host Eric Kasimov provide insights into writing books, the creative process …
In this episode of Content Matterz, we get the opportunity to learn from a seasoned podcast pro who’s published more than …
Audio mastering a podcast is hard work. In this blog, we consider what are the most important elements of editing a podcast …
In this back-to-basic blog series, we look at why an entrepreneur should consider starting a podcast in the year 2023. Back to …
Nowadays, it’s hard to find a person who’s never heard of the word “podcast.” The podcasting industry has skyrocketed in the last …
Why appear on podcasts and/or why have your own podcast? This is a question that continues to fascinate me. It’s a question …
“TikTok.” I said it, and the Zoom room gave that awkward giggle that means yeah, not here! Granted, this was a “corporate” …
The act of creating content changes lives — it’s one thing for us to say as maybe we’re biased. But for someone …
When someone says, “podcasts changed my life”, you listen. That’s exactly what we talk about in this Content Matterz episode. Mark Metry, …
A tale, a story, a what’s to come about Phoenix Arizona podcast production Desert heat—can’t talk, can hardly walk. The local news …
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series …
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series …
Two million podcasts, and counting… Two million is not a big number. Alright, in some contexts, it is a big number. Two …
An article about how having an incredible podcasting conversation can keep you in the now. Uncertainty, like we are all facing in …
Have a vision and stay focused. In this Content Matterz episode, Eric Kasimov chats with Mo Ali about how he measures the …
Podcasting has the potential for so much good. In this Content Matterz episode, Eric Kasimov discusses how podcasting has helped create opportunities …
There is a lot of self-talk in the content that we create. In this Content Matterz episode, Eric Kasimov discusses how writing …
The conversations and content you take in will affect your energy levels in both a positive and negative way. In this Content …
Should you start recording your podcast now? In this Content Matterz episode, Eric Kasimov tackles this question that we often receive from …
“Why should I create content now? No one cares what I have to say.” In this Content Matterz episode, Eric Kasimov tackles …
Should you start a podcast? According to Nielsen and Edison reports put together on this 2020 MusicOomph infographic, 51% of Americans have …
Don’t let a reluctance to share content get in the way of opportunity. Sharing content works! Individuals are often reluctant to create …
A Charlotte, North Carolina podcast production company has some thoughts on podcast strategy. So you are thinking you maybe, kind of, sort of, want to start …
The story of how we helped Tony LaPrino build his podcast, Facing the Facts. Sometimes people ask what we do. And we …
There’s a lot of things that have momentum in media, marketing, and business, from Netflix to the iPhone to Legos to Podcasts. …
And Why Outsourcing Works I’ve noticed a trend in many small businesses lately—and it’s super concerning, even though these businesses themselves are …
OK, full disclosure; I own a marketing agency. But just because I’m biased doesn’t mean I’m wrong, and anyway, the topic of …