What Is Content Marketing
What is genuine content marketing?
Let us answer that by telling you what it’s not.
It’s not spamming someone on social media, telling them how great you are and asking them to buy.
It’s not creating a funnel to prompt prospects to join a webinar, then buy a book, then take a class, then become a client.
It’s not being able to convince people you are good at what you do when you aren’t.
Basically, it’s not lying, it’s not deceitful, it’s not disingenuous.
It’s none of those things.
You mean everything you say, you believe everything you say.
Your message comes from the heart and the head—and it helps the recipient in some way.
Maybe it’s informational, educational, entertaining.
It grabs the attention.
You earn trust first—and then, sure, you can engage in a sale.
Because you know in your heart of hearts, your message will benefit the person on the other end of the content.
That’s genuine content marketing. And that’s what content marketing is.
Want to learn more? Let’s connect.
An article about bonding and rapport — and content Nothing replaces direct interaction with a person—ideally face-to-face, but direct interaction can happen …
Take it from us, content marketing works. “I need leads,” you say. “I need new clients. I need revenue.” To which I …
It’s a polarizing world we live in. There are many “hot takes”. Meaning, someone makes a claim that grabs attention. That claim …
Do you genuinely want to grow your business in 2019? Really? Good—I’m glad to hear it. I want to help. But I’m …
It’s time to be honest with yourself. Are you a social media pretender when it comes to business? You say you’re on …
We need more small businesses creating content. Every business can create content. We create content for a lot of people, from insurance …