An article about bonding and rapport — and content Nothing replaces direct interaction with a person—ideally face-to-face, but direct interaction can happen other ways, too, from talking on the phone…
Take it from us, content marketing works. “I need leads,” you say. “I need new clients. I need revenue.” To which I say, “welcome to the club!” Seriously, what business…
It’s a polarizing world we live in. There are many “hot takes”. Meaning, someone makes a claim that grabs attention. That claim often is just a take—an opinion if you…
Do you genuinely want to grow your business in 2019? Really? Good—I’m glad to hear it. I want to help. But I’m not really the type to tell you what…
It’s time to be honest with yourself. Are you a social media pretender when it comes to business? You say you’re on social media, but you’re not, are you? I’ve…
We need more small businesses creating content. Every business can create content. We create content for a lot of people, from insurance companies to t-shirt companies, keynote speakers to roofers.…
The truest form of content marketing gives I was reading a quasi-press release recently. It was from a marketing company talking about their relationship with a new client. It started…